Adam and Sybil Strum started the Wine Enthusiast Companies in an attempt to connect wine lovers from around the world. They are taking that one step farther by using Customer Match, a services that uses digital marketing to increase the customer flow for businesses. This allows them to attract more customers through Google, Youtube, and Gmail. This service help the Wine Enthusiast Companies expand their customer base significantly.
Key Takeaways:
- Over the years, many wine connoisseurs across the world have registered their email addresses with Wine Enthusiast when making purchases on the website.
- Customer Match enables businesses to reach high-value customers on Google Search, YouTube, and Gmail.
- Knowing this group is more likely to convert as holiday-season demand ramps up, the company could bid higher on trending keywords.
"This means that the brand can tailor its strategy based on the long-term relationship it has with a customer while accounting for the shopper's short-term interests."
