Speaks about the dependence people have with their cell phones and how cell phone usage and dependence has changed society over the years. Describes what people use their phones for as well as how their phones influence their lives. Also, shares statistics on how cell phones influence product purchases from the user.
Key Takeaways:
- When a question or need arises, our phones are far and away our most trusted resource, with 96% of people using a smartphone to get things done.
- 70% of smartphone owners who bought something in a store first turned to their devices for information relevant to that purchase.
- 68% of people used search to help with things they want to address at some point in the future, the highest of any other online or offline source.
"People rely on their phones to help make the best decisions at the moment of purchase. In fact, 70% of smartphone owners who bought something in a store first turned to their devices for information relevant to that purchase."
