Speaks about the music retail company, Guitar Center, and how the business uses Customer Match to optimize Guitar Center's ad campaign so it reaches their target audience and retains that audience. Gives percentage statistics to show how much improvement there has been since Guitar Center has started using Customer Match
Key Takeaways:
- Since its start as an electric organ shop in 1959, Guitar Center has continually advanced its business to offer nearly every instrument, tool, and technology that musicians need to pursue their passion.
- While making purchases in-store and online, customers can sign up for Guitar Center's email newsletter for exclusive access to special offers, sales, events, and new product launches.
- Because Customer Match has no expiration date on its customer email lists, Guitar Center used it to re-engage with dormant shoppers anytime they search for new products online.
"Because Customer Match has no expiration date on its customer email lists, Guitar Center used it to re-engage with dormant shoppers anytime they search for new products online."
Guitar Center Turns Up the Volume on Its Search Campaigns With Customer Match
