With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”
As inbound marketing gains popularity and companies become more successful at attracting prospects and generating leads, there is a growing need to get better at selling and servicing leads. As a result, HubSpot has released a set of sales features aimed at improving inbound selling.
Founder & CEO Brian Halligan states: "We started HubSpot because we felt the way consumers shop and buy had fundamentally changed. The inbound movement has helped transform the world of marketing, and we really feel like there's a huge opportunity to transform the customer experience with sales technology that enables companies to sell more, better, and faster."
An Insiders Look at HubSpot’s New CRM Tools
HubSpot Sales (or CRM) was built from the ground up on modern technologies which allows for some unique and powerful features for the sales team. For HubSpot users, the interface will be seem familiar and blend well with HubSpot marketing.
After an initial review, some of our favorite features are:
Sales Database – the cool part here is that HubSpot automatically creates company records, associates contacts, de-duplicates leads. A big time-saver.
Sidekick, the next evolution of the HubSpot Signals product, connects your inbox with y our CRM system, providing valuable insight into the contacts and companies your engage with throughout your day.
"HubSpot's CRM and Sidekick are perfect for companies that want to transform how they attract, engage, and delight prospects, customers and leads and want sales technology that matches today's buying process." – Brian Halligan
Sidekick - Features
As we, at ClientBridge, become increasingly more involved in helping clients improve inbound selling (in addition to inbound marketing), this release is excellent news. Many sales teams find themselves constrained by old CRM technologies and others have not found a solution worth investing in. HubSpot Sales might be that solution for many.
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