It's important for authors to remember that only about 55% of visitors to your article will read 15 seconds of your writings or less. People are constantly looking for new things, new distractions. It's important to remember it's not the stats that are worth looking at. It's the quality of the stats. Measure time spent on the page rather than how many clicks were achieved. You can set up surveys to see who pays attention to your page and articles; read the comments for activity and relevance; keep an eye on mentions and shares. These are qualitative results.
