1 min read

#SMBSuccess: See successful followers campaigns

By Staff on Aug 2, 2016 5:00:05 PM

Learn how to use #twitter to engage and gain more customers in the marketplace. See examples of using proper #hashtags to gain a stronger position on the internet. Places like @Onnit use a successful Twitter Ads Campaign to gain more customers for 40% less than they expected. @matiastambolini gained a position 7x stronger than the average company in his market. A good place for learning how to gain more followers. Read more to learn what methods these companies used to gain more engaged followers.

Key Takeaways:

  • To attract this audience, Teman Nabati ran a followers campaign targeting Indonesian professionals ages 25-35. The campaign beat their goal by attracting 42% more followers than planned
  • Tweeted short updates, announcing exactly what people would get from following him. By including the word “follow” and not avoiding links or hashtags, the message was direct and effective.
  • They ran a followers campaign targeting health-conscious 18 to 34-year-olds in numerous international markets. During the campaign, Onnit’s cost-per-acquisition was 40% lower than expected.

""To attract this audience, Teman Nabati ran a followers campaign targeting Indonesian professionals ages 25-35. The campaign beat their goal by attracting 42% more followers than planned.""

https://blog.twitter.com/2016/smbsuccess-see-successful-followers-campaigns

10 Golden Rules for Social Media Managers and Marketers

By Staff on Aug 2, 2016 2:00:04 PM

Managing social media and marketing through social media are relatively new ventures. Social media managers and marketers work in a quickly evolving marketplace with few concrete rules. So what works and what doesn't? And what rules and actions can social media managers and marketers follow to bring increased success and increased trust in social media audiences? Here are some valuable actions to consider.

How to Target Local Customers With Facebook Ads

By Staff on Aug 2, 2016 11:00:02 AM

Methods of using Facebook to target customers local to one's business are discussed. The specific steps taken to do this are categorized in a list form with some steps shown. The type of ad is an important early step, and location itself is accounted for. Entepreneurs are told to consider their target demographic during this whole process and behave accordingly. They are then told to engage in location targeting, how this works, and finally how to refine the process in order to get as customized a result as they wish to get while promoting themselves in this manner.

1 min read

Why Local Businesses Should Pay Extra Attention to Google Maps

By Staff on Aug 2, 2016 9:00:05 AM

Fold up maps are great, but are quickly becoming a thing of the past. What's the replacement? Google maps!!!! This article reminds us of how necessary Google maps are. The article gives tips on how to grow your business and make it thrive! Don't settle for a fold up Map. Read this article and jump into technology. Get educated on this phenomenon that is sweeping the nation!

Key Takeaways:

  • Take advantage of the new Google localized display ads
  • Make sure your site is mobile responsive
  • Take advantage of all that Google is offering, and latch onto the mobile/local trends.

"Google must remain an integral part of your digital strategy. Whether it’s pay-per click, local SEO, citation building for Google Maps or any combination thereof, Google remains vital."

https://www.entrepreneur.com/article/279923

55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

By Staff on Aug 2, 2016 9:00:02 AM

Which is more important, number of hits on a page or the amount of time one spends interacting with your content? Ash Read argues the latter, and goes on to address how to measure the value of your content using three under-utilized metrics. He most importantly asks the three questions that should be considered before writing content.

1 min read

How to: Advanced search on Twitter

By Staff on Jul 29, 2016 3:27:59 PM

With hundreds of thousands of tweets and more hashtags than you can count coming out every single day, finding the material that you want can be quite the harrowing task. Instead of wasting your precious time scrolling through a huge heap of tweets, learn how to filter and search with precision with these great tips!

Key Takeaways:

  • Twitter has a vast amount and a wide array of information.
  • To find specific information, you need to use the advanced search and filters.
  • Depending on what info you want, start the advanced search start with "words" or "people" filter.

"With hundreds of millions of Tweets a day, Twitter offers a massive amount of exciting content. This also means you may need some extra filtering to find something specific.Advanced search offers filtering options that can help you find very specific content"

https://blog.twitter.com/2016/how-to-advanced-search-on-twitter

The Most Important Local Business Directories for SEO | The Yext Blog

By Staff on Jul 26, 2016 4:51:42 PM

The most important business directory list is now here. Three years ago Andrew Shotland researched the best business directories via compete.com. Due to the ever changing business world via the internet, this industry has fluctuated often. Now, using WhiteSpark's list of top citation sites, he has created a categorization of sites to help business owners meet their individual business needs.

Yext Webinar: Healthcare's Location Data Crisis: Patient Satisfaction Starts with Accurate Listings | The Yext Blog

By Staff on Jul 19, 2016 5:00:04 PM

Yext webinar seems to have a problem with their healthcare location data. PAtients or people who want to find a doctor within their area or for a certain specialty cannot because either their is not enough data for that healthcare practitioner or the information they have online is completely inaccurate. So Yext has set up a seminar to better their healthcare information data.

The Most Important Local Business Directories for SEO | The Yext Blog

By Staff on Jul 19, 2016 11:36:46 AM

The most important business directory list is now here. Three years ago Andrew Shotland researched the best business directories via compete.com. Due to the ever changing business world via the internet, this industry has fluctuated often. Now, using WhiteSpark's list of top citation sites, he has created a categorization of sites to help business owners meet their individual business needs.

1 min read

[Whitepaper]: How valuable are your followers?

By Staff on Jul 15, 2016 5:00:04 PM

Smaller personally owned businesses are noticing that their social media followers, in this example on Twitter, and a bond with the company that wouldn't be there without Twitter. They are becoming more passionate with the items or wording you're posting and makes them feel like they are apart of it too.

Key Takeaways:

  • Because people are often in a discovery mindset when they're on Twitter, they're open to new businesses that they can follow and interact with.
  • To help us better understand how people are discovering and engaging with businesses on Twitter, we partnered with the research firm Research Now to survey over 5,450 people from around the world that follow a small or medium-sized business on Twitter.
  • In our new whitepaper, we explore the valuable relationships between businesses and their Twitter followers.

"One major theme that emerged from our research was that respondents developed meaningful relationships with the businesses that they follow, often resulting in tangible value for the business."

https://blog.twitter.com/2016/whitepaper-how-valuable-are-your-followers

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