There are a few key rules that help drive business with social media networking. Communicate with your customers. It gives them a sense that you care. Share things with your customers. Share pictures, stories, articles, and updates. It builds interest and rapport. Create videos, pictures, etc. People like to look at things and are becoming more visual in learning. Be original. Don't become another face in the crowd. Be different and memorable. Listen and respond to your audience. They are asking for a certain thing? Give it to them. It shows you listen.

Facebook ads are becoming the more popular form of advertisement because it can target your local area and the customers who have similar interests. The new advertising program offers location setting services, where you can target a customer type in certain areas. It allows you to select very specific criteria that you wish to advertise to. You can select men, women, age groups, etc. Adding certain keywords that would help bring business to is beneficial. People search for things and items in these types of manners, so keywords can help drive more hits to your page.

It's important for authors to remember that only about 55% of visitors to your article will read 15 seconds of your writings or less. People are constantly looking for new things, new distractions. It's important to remember it's not the stats that are worth looking at. It's the quality of the stats. Measure time spent on the page rather than how many clicks were achieved. You can set up surveys to see who pays attention to your page and articles; read the comments for activity and relevance; keep an eye on mentions and shares. These are qualitative results.

It is important that you give people reason and influences for joining your Linkedin group. Make sure that the benefits are listed in your description in a clear and concise manner for the reader. Do not allow others to self-promote in your group. Invite people to join your group. People like to feel included and invited so most likely it will result in another member. Ask people to promote your group and encourage others to join. Send out emails to your group members. Keep them in the know. You can also pay for advertisement to increase exposure.

Loyalty programs can help businesses succeed with helping keep customers. Customers like to wonder what a company can do for them to entice them to stay. Points, money, coupons, etc. are great ways to get customers to come back. They want to earn points so they can cash them in for gift cards and physical rewards. Discounts are great, but they tend to give the customer the feeling that they deserve a discount and won't ever pay full price for anything. It's great to keep in contact with customers as well as it shares a sense of importance.

You set up your PPC search thinking it bring in the leads your company needs. Unfortunately, this isn’t the end. Upon closer inspection, these ‘great deal’ leads you are bringing in are mostly junk. You need the data in order to set up proper tracking and get the high quality leads you need for your business. Use at least 6 parameters in your URLs. Now you need to package and store this important data.

Social media is a new tool for marketing and hitting a target audience. It's important to keep an open mind when it comes to marketing. The general theory is that the famous people will make others famous and successful. This is not always the case. It could be anyone. If a customer tells their friend that they enjoyed your business, their friend will most likely become a new customer. YouTube, Instagram and SnapChat are very popular sources that people are using on a daily basis because they're fun and easy to share. These are great for marketing.