You set up your PPC search thinking it bring in the leads your company needs. Unfortunately, this isn’t the end. Upon closer inspection, these ‘great deal’ leads you are bringing in are mostly junk. You need the data in order to set up proper tracking and get the high quality leads you need for your business. Use at least 6 parameters in your URLs. Now you need to package and store this important data.
9 Strategies for Improving Lead Quality From B2B PPC Campaigns
