Social media is a new tool for marketing and hitting a target audience. It's important to keep an open mind when it comes to marketing. The general theory is that the famous people will make others famous and successful. This is not always the case. It could be anyone. If a customer tells their friend that they enjoyed your business, their friend will most likely become a new customer. YouTube, Instagram and SnapChat are very popular sources that people are using on a daily basis because they're fun and easy to share. These are great for marketing.