Joe Wadlington discusses how small businesses can leverage Twitter to increase their followers and a positively impact their bottom line. He cites specific examples of companies using Twitter and includes specific metrics, graphics, and embeds of the relevant Tweets. He illustrates, using real, easy-to-understand numbers, how Twitter can be an effective global tool and includes direct insights and strategy from small business leaders and managers on how to intelligently build brand awareness with the popular social platform.
Key Takeaways:
- Onnit got more Twitter followers and discovered brand ambassadors
- Matias Tombolini established himself as an influencer on Twitter
- Teman Nabati promoted their product to a new target demographic
""Teman Nabati ran a followers campaign targeting Indonesian professionals ages 25-35. The campaign beat their goal by attracting 42% more followers than planned.""
https://blog.twitter.com/2016/smbsuccess-see-successful-followers-campaigns
