Word of Mouth Marketing Lessons

From the Word of Mouth Marketing Blog, three things you can easily do to get people talking about your company/product/content.

1. Tell customers how important their word of mouth is. - It's great to have fans, but far more effective if they share the love. Ask for referrals, reviews, and testimonials. These reviews can be essential to finding new fans.
2. Make every page of your website easy to share. - Add sharing buttons for Facebook, Twitter, etc. Make all of your photos, videos, and white papers easy to forward. Hard to share content is no better than bad content.
3. Test a new topic. - Give your fans simple, portable, and repeatable things to talk about. This can be fun events, goofy promotions, creative handouts, unexpected upgrades, and extra-personal service.

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