7 Email Marketing Tips

From the MarketingSherpa Email Summit 2011, here are some key takeaways to improve the effectiveness of email marketing.

1. Relevance - Content is worthless if you have the wrong audience.
2. Overcome internal resistance - Demonstrate the ROI from email marketing.
3. Emails shouldn't sell products. Instead, they should start the conversation. Let the landing page sell the product.
4. Effective use of social media requires more than just Like or Follow buttons in an email.
5. Avoid the junk box by sending emails that consistently get opened.
6. Tailor your emails with mobile devices in mind.
7. Real-time marketing has many advantages over planned, scheduled marketing.

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