Five Habits of Adaptive Marketers

Forrester Research interviewed global marketing leaders with demonstrated success in the digital age. Through these interviews, they identified the following habits:

1. Accept change. Flexibility prepares an organization for the unexpected.
2. Dare the status quo to encourage innovation.
3. Act continuously to avoid indecision.
4. Participate personally to avoid detachment from customer experience.
5. Tear down boundaries to encourage knowledge sharing.

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