From the Word of Mouth Marketing Blog, three things you can easily do to get people talking about your company/product/content.
- Tell customers how important their word of mouth is. - It's great to have fans, but far more effective if they share the love. Ask for referrals, reviews, and testimonials. These reviews can be essential to finding new fans.
- Make every page of your website easy to share. - Add sharing buttons for Facebook, Twitter, etc. Make all of your photos, videos, and white papers easy to forward. Hard to share content is no better than bad content.
- Test a new topic. - Give your fans simple, portable, and repeatable things to talk about. This can be fun events, goofy promotions, creative handouts, unexpected upgrades, and extra-personal service.