Business2Community.com takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs.
The Top Blogs:
- (Ads of the World)***
- Search Engine Watch
- Search Engine Land
- SEOmoz.org's Blog
- Lee Odden's Top Rank Blog
- Brian Solis' BrianSolis.com
- Andy Beal's Marketing Pilgrim
- Search Engine Journal
- The Compete Blog
- 2.4 posts per day
- 1278 words per post
- Average age of blog = 6.7 years
Conventional Wisdom: Keep blog posts short, as readers have short attention spans.
Top Blogs: Long posts with an average word count of nearly 1300.
Conventional Wisdom: Readers will tune out if you post too frequently.
Top Blogs: Articles are posted on average, once every 10 hours
Conventional Wisdom: Company blogs are less important than Facebook, Twitter, YouTube and other social media.
Top Blogs: Highly visible email newsletter sign up links. (Everyone still uses email as a frequent communications tool.)
Conventional Wisdom: Success needs to happen relatively quickly, or rethink your approach.
Top Blogs: Average age is 6.7 years. Audience built over time.
Conventional Wisdom: Invest in a content management system.
Top Blogs: Six of the top ten blogs use WordPress. Their content trumps their platform.
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