Sonia Simone at Copyblogger shares the formula for effective content.
Effective Content = Education + Personality
Useful content will sell. Teach your audience more about something that interests them. Make your readers' lives better.
Be reader-friendly and entertaining. Have a consistent voice.
Don't bury great content under a terrible headline. Headline quality directly effects social media sharing, linking, and readership.
Educational, reader-friendly content is SEO friendly by its very nature. When creating content, focus on readers first, search engines second.
Putting the Reader First
Readers, prospects and/or customers have to come first in content creation. If you keep that in mind, your marketing goals should fall into line.
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