Creating Compelling Content When You're Out of Ideas

Posted by Wed,May 18, 2011 @ 10:00 AM


Even great writers can occasionally run out of ideas. But if you're a content marketer, you may still need to produce content when you're stumped. From Copyblogger, here are some ideas for creating content when your ideas run out.

Borrow Ideas
  • Curate Content - Create a post based on your favorite websites and posts on each of them.
  • Ask Friends for Ideas
  • Ask Your Audience
  • Do an Interview
  • Solicit Guest Posts
Create Content without Creating "Original" Content
  • Create a Best-case Study - Pick a favorite company or product and write on what they do right.
  • Create a Worst-case Study - Write about your frustration with a particular product.
  • Write a Review
  • Explain your Success
  • Explain your Failure
  • Link to Old Favorites
Borrow Name Recognition
  • Use a Movie - What can be learned from a recent or well-known movie about your area of interest.
  • Use Television
  • Use a Book
  • Use a Comic
  • Use a Celebrity
  • Find Out What's Trending
Find Inspiration
  • Go for a Walk
  • Go to the Theater
  • Explore New Cultures - Go to an unfamiliar, authentic restaurant and pay attention to the experience.
  • Tell Your Story - Write a deeply personal experience.

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Tags: Marketing Strategy, Content Marketing, Blogs

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