Search engine optimization is far more complex than it was a decade ago. And on-page optimization forms an integral part of SEO. From BloggingPro, here are "Do's" and "Dont's" of on-page optimization.
- Using Images - Using images helps in optimization. Use a related image and include your keyword in the "alt" attribute.
- External Links - Don't us a large number of outbound links. However, outbound links to authority sites is helpful in rankings.
- Placement in H1 and Title Tags - Include your keyword in the single title and H1 tag. Limit the length of the title and H1 tags.
- Keyword Emphasis - Bold, italicize or underline the targeted keyword to add emphasis to the keyword in the eyes of search engines.
- Use of Meta Description - Do not leave the meta-description blank. Use it to address the targeted keyword.
- Keyword Stuffing - Multiple repetitions may be seen as an attempt to manipulate rankings. You risk getting your site penalized by search engines.
- H1 Tags - An article should have a single (not multiple) H1 tag, ideally using your keyword.
- Meta Keywords - Meta keyword use has been devalued by search engines. They don't benefit the site in any way, and may allow competitors to find out the keywords you are targeting.
- Excessive Internal Links - Having some internal links is good, but too many dilute the authority of a given page.
- Avoid Multiple Page Title Elements - Don't use multiple page title elements on a single web-page.
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