Optimizing Google Places

Posted by Tue,Aug 23, 2011 @ 10:00 AM


Google Places is a free listing service for local businesses that allows customers to find things like address, hours of operation, and store photos. James Dunaway on BloggingPro gives some tips on how to optimize a businees listing on Google Places.

Get Verified
Verifying your listing ensures that it will show up on Google search engine results pages. Verification can be done through Phone SMS, Phone Call or through mail. Google will provide a PIN for you to enter into your account.

Build Citations
Building strong citations of your business address and phone number on other listings and sites will cause Google to rank you higher.

Don't Use Your Primary Keyword in the Business Name

Use a Local Phone Number
Google will rank local numbers higher than toll-free numbers.

Use the Same Address and Phone Number in Your Website
This is in-line with building citations.

Reviews
Allow reviews on your listing. Encourage customers to share their experiences.

Images
Add up to 10 images. Upload your logo. Include keywords in image names.

Get Star Ratings on Google Results Pages
Google displays star ratings for businesses with at least five reviews.

Reviews from Other Sites
Google checks the following while ranking Google Places listings:
  • Yahoo
  • City Search
  • Insider Pages
  • Service Magic
  • AVVO
  • Angie‟s List
  • Judy‟s Book
Category
Choose the best category that suits your business but never use keywords.

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Tags: Social Media Marketing, Google, Location-based Marketing, Google Places, Google Local Search

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