---
title: Small Business Predictions for 2012
description: Small business trends that will shape small business in 2012.
---

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[Innovation](https://www.client-bridge.com/blog/topic/innovation)

 Dec 15, 2011 • [Staff](https://www.client-bridge.com/blog/author/staff)

# Small Business Predictions for 2012

From Entrepreneur, here are ten predictions for the trends that will most affect small businesses in the coming year.

**Volatility Ahead**  
Small businesses need to have flexibility in their long- and short-term plans as economic uncertainty continues to be a major issue.

**"Right-time" Multichannel Marketing**  
New tools will help businesses analyze social media behavior and convert that data into tailored marketing campaigns.

**More Cheap Online Ads**  
Low-cost channels like paid search and social media will be utilized more.

**Customers in Charge**  
Customer polls on social media will involve customers directly in merchandise and marketing decisions.

**Mobile Purchasing Grows**  
Businesses should optimize their websites for mobile phones as m-commerce doubled this year to $6.7 billion and is expected to quadruple again by 2015.

**Credit Gets Easier**  
Capital will be easier to come by as underwriters continue to relax their standards.

**Services Head Offshore**  
U.S.-based contractors will find their services in demand overseas.

**Daily Deals Die Down**  
Expect fewer deal companies and fewer offers, as the space is over-saturated and many businesses lost money doing daily deals.

**Retail-format Experimentation Picks Up**  
Retailers will try to make cheaper, smaller footprints work.

**More Collaboration**  
Small businesses that can work with complementary businesses in their town or industry will be more likely to thrive.

[View Original Article](http://www.entrepreneur.com/blog/222419)

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Published by [Staff](https://www.client-bridge.com/blog/author/staff)  December 15, 2011

[![](https://www.client-bridge.com/hs-fs/file-13711422-jpg/images/history_of_disruptions_in_b2b_marketing-resized-600.jpg) ](https://www.client-bridge.com/blog/bid/70827/INFOGRAPHIC-History-of-Disruptions-in-B2B-Marketing)

[Innovation](https://www.client-bridge.com/blog/topic/innovation)

 01.16.2012 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: History of Disruptions in B2B Marketing](https://www.client-bridge.com/blog/bid/70827/INFOGRAPHIC-History-of-Disruptions-in-B2B-Marketing)

[![](https://www.client-bridge.com/hs-fs/file-13717698-png/images/tech_trends_of_2011-resized-600.png) ](https://www.client-bridge.com/blog/bid/69976/INFOGRAPHIC-Tech-Trends-of-2011)

[Innovation](https://www.client-bridge.com/blog/topic/innovation)

 12.26.2011 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: Tech Trends of 2011](https://www.client-bridge.com/blog/bid/69976/INFOGRAPHIC-Tech-Trends-of-2011)

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