VIDEO: Social Media in the Marketing Mix

Posted by Tue,Jul 03, 2012 @ 10:00 AM


According to Mikal Belicove in this video on Entrepreneur.com, the traditional marketing mix of the four "Ps": product, price, place and promotion, have grown with the addition of a fifth "P", participation, as the result of social media.



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Tags: Social Media Marketing, Marketing Strategy, Video

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