For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers.
Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers.
One last tip is to not try to do too much in the beginning. I've seen many companies get overwhelmed with trying to mastermind a 12 month sequence for every possible scenario. Start simple and get something in place that you can build on. A basic 3-5 step email sequence is a great start and can pay big dividends.
Please feel free to add your comments as to what else should be included on this list.
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