06.25.2013 Jack Barry
Research from Junta42 and Marketing Profs showed various content marketing tactics across industries and companies of all sizes. The attached article discusses the different ways that large companies (1000+ employees) and small companies (10-99 employees) use content marketing.
Large companies use more content marketing tactics than small companies, and adopt new tactics at a higher rate. In particular, only about 25% of small companies create microsites, while 50% of large companies do.
While large companies spend more on content marketing in total, they spend less (21%) of their total marketing budgets than small companies (28%).
Small businesses out-blog large companies (60% to 40%) and are more active in social media (84% to 71%). Small companies also tend to have more freedom with what they say in social channels.
More than 75% of large companies outsource at least some of their content development, while only 43% of small businesses outsource any of the work.
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Large companies use more content marketing tactics than small companies, and adopt new tactics at a higher rate. In particular, only about 25% of small companies create microsites, while 50% of large companies do.
While large companies spend more on content marketing in total, they spend less (21%) of their total marketing budgets than small companies (28%).
Small businesses out-blog large companies (60% to 40%) and are more active in social media (84% to 71%). Small companies also tend to have more freedom with what they say in social channels.
More than 75% of large companies outsource at least some of their content development, while only 43% of small businesses outsource any of the work.
View Original Article
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