Great content doesn't distribute itself. That's where social media comes into the picture. Social media is an unsurpassed tool for distributing content, while great content makes social media interesting.
Today's smart, savvy online entrepreneurs are creatures of the social web. That's no surprise, given that sharing connections is one of our deepest drives. Social media is the new forum to consider new and better ways.
Great content makes those forums worthwhile and interesting. Compelling content, whether words or images, capture our attention and imagination regardless of the technology we use to find it. However, out current technology allows anyone in the world to connect with our content.
More great insights from copyblogger.com's Content Marketing 101 series.