INFOGRAPHIC: Top Social Networking Sites

By Chandler Austin on Fri,Jan 20, 2012 @ 10:00 AM


From Priit Kallas at DreamGrow Digital, here's an interactive infographic on the market shares of the top social networking sites.

Top Social Networking Sites resized 600

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Topics: Social Media Marketing Twitter Social Media Facebook Google YouTube LinkedIn Yahoo!

YouTube Best Practices

By Chandler Austin on Thu,Dec 29, 2011 @ 10:00 AM


The YouTube Creator Playbook is a compilation of tips, best practices and strategies for building an audience on YouTube.



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Topics: Marketing Strategy Social Media Marketing YouTube Video

INFOGRAPHIC: Social Media DOs and DON'Ts

By Chandler Austin on Fri,Dec 23, 2011 @ 10:00 AM


From Magic Logix, here's an infographic that assesses most major social media platforms based on their utility for customer communication, brand exposure, site traffic and SEO.

Social Media DOs and DON%27Ts resized 600

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Topics: Social Media Marketing Twitter Facebook Google Infographic YouTube SEO Social Media Trends LinkedIn

VIDEO: YouTube’s Top Ads of 2011

By Chandler Austin on Thu,Dec 22, 2011 @ 10:00 AM


"YouTube is the ultimate meritocracy for video, and advertisers are adapting to this world by creating content that people want to share." YouTube has posted the top 10 video ads of the year, most of which never appeared on traditional TV. And, creating great content isn't just for large companies. Here's the most viewed ad of the year.



View Original Article for the Rest of the Top 10

Topics: Social Media Marketing Content Marketing YouTube Video

VIDEO: World of Social Media 2011

By Chandler Austin on Tue,Nov 29, 2011 @ 10:00 AM


From VideoInfographics.com, here's a video with the latest facts and figures about social media.



Watch on YouTube

Topics: FourSquare Twitter Facebook Google Google YouTube Video LinkedIn

VIDEO: Social Media in 2011

By Chandler Austin on Tue,Aug 30, 2011 @ 10:00 AM


There are no shortage of videos and infographics about the explosive growth and pervasiveness of social media today. That's because the impact of social media on the world and on business is unprecedented. From Stocktown Productions, here's a video infographic that brings us up to date on the social media.



Watch on YouTube

Topics: Social Media Facebook YouTube Video Social Media Trends LinkedIn

INFOGRAPHIC: Social Media Speed

By Chandler Austin on Wed,Aug 03, 2011 @ 10:00 AM


From WhiteFireSEO, here's an infographic that tries to quantify the sheer volume of content from social media like Twitter, Facebook and YouTube.

Social Media Speed resized 600

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Topics: Social Media Marketing Twitter Social Media Facebook YouTube Social Media Trends

Video: Social Media Revolution

By Chandler Austin on Thu,Jun 23, 2011 @ 10:00 AM


From Visual Loop, here's a video that underscores the tremendous impact of social media on daily life and business.



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Topics: Social Media Marketing Twitter Social Media Facebook Google YouTube

April Fools and Social Media

By Chandler Austin on Fri,Apr 01, 2011 @ 03:00 PM


No other holiday or observance is more suited for social media than April Fools Day.

From ZippyCart.com, here's a just-in-time infographic about April Fools on the Web.

Topics: Social Media Marketing Twitter Social Media Google YouTube
1 min read

Building a YouTube Marketing Strategy

By Chandler Austin on Fri,Mar 25, 2011 @ 10:00 AM


Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets.
From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page.

Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." This tripled their conversion rate. Inspired, Orabrush created their own "bad breath" video that has since received over 13 million views. The company's YouTube page is now their inbound marketing hub, and represents 80% of their marketing.

Results:
  • 35+ million YouTube channel views
  • 116,000+ YouTube subscribers
  • 10x increase in landing page conversion rates
  • 271,000+ Facebook fans
  • Sales volume in stores comparable to premium toothbrush sales
Topics: Marketing Strategy Social Media Marketing YouTube

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