How will Google Real Time Streaming Search Impact Inbound Marketing?

In addition to its announcement that it will include Twitter streams in its search results, Google announced its release of real-time streaming search.  Will this be an area of the search results pages ripe with spam?  Or will this be the next step to integrating information, time & location in relevant context?  Either way, it highlights the need for businesses to incorporate social media and a steady stream of content into their inbound marketing strategies.  Google provides a short video demo of this capability below: