Social Media Calendars

A conversation calendar makes the process of developing social media content more efficient and keeps your posts updated on a regular basis. From the Content Marketing Institute, guidelines for getting started.

• First, develop a social media content strategy. Who are you trying to reach and why? What information do they want?
• Develop your voice and tone. First person or third person? Light and friendly or serious and informative? Be consistent.
• Conversation Calendars usually include two to three of your planned posts per week for an entire month. Set up a spreadsheet with monthly worksheets. Include things like posting date, day, content bucket, and social platform used. Upload it to your daily calendar. Share if others will be posting.
• Someone must own the content strategy and manage the process, posting and monitoring.
• Set specific objectives for success. Use free tools to measure that success.

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