--- title: Blog Metrics to Track description: Blogs remain the lynch-pin of content marketing. Here are 21 blog metrics to assess success relative to marketing objectives. --- [Revenue Acceleration & Growth Marketing](https://www.client-bridge.com/blog) » Latest Articles [ Categories ](https://www.client-bridge.com/blog/bid/51403/Blog-Metrics-to-Track#) - [Infographic](https://www.client-bridge.com/blog/topic/infographic) - [Social Media Marketing](https://www.client-bridge.com/blog/topic/social-media-marketing) - [Marketing Strategy](https://www.client-bridge.com/blog/topic/marketing-strategy) - [Content Marketing](https://www.client-bridge.com/blog/topic/content-marketing) - [SEO](https://www.client-bridge.com/blog/topic/seo) - [Social Media Trends](https://www.client-bridge.com/blog/topic/social-media-trends) - [Inbound Marketing](https://www.client-bridge.com/blog/topic/inbound-marketing) - [Social Media](https://www.client-bridge.com/blog/topic/social-media) - [Video](https://www.client-bridge.com/blog/topic/video) - [Facebook](https://www.client-bridge.com/blog/topic/facebook) - [Mobile Marketing](https://www.client-bridge.com/blog/topic/mobile-marketing) - [Search Engine Marketing](https://www.client-bridge.com/blog/topic/search-engine-marketing) - [Twitter](https://www.client-bridge.com/blog/topic/twitter) - [small business marketing](https://www.client-bridge.com/blog/topic/small-business-marketing) - [Blogs](https://www.client-bridge.com/blog/topic/blogs) - [B2B Marketing](https://www.client-bridge.com/blog/topic/b2b-marketing) - [Google](https://www.client-bridge.com/blog/topic/google) - [Metrics](https://www.client-bridge.com/blog/topic/metrics) - [B2B Lead Generation](https://www.client-bridge.com/blog/topic/b2b-lead-generation) - [B2B Internet Marketing](https://www.client-bridge.com/blog/topic/b2b-internet-marketing) - [Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation) - [Email Marketing](https://www.client-bridge.com/blog/topic/email-marketing) - [Lead Generation](https://www.client-bridge.com/blog/topic/lead-generation) - [Smartphones](https://www.client-bridge.com/blog/topic/smartphones) - [Lead Nurturing](https://www.client-bridge.com/blog/topic/lead-nurturing) - [HubSpot](https://www.client-bridge.com/blog/topic/hubspot) - [Word of Mouth Marketing](https://www.client-bridge.com/blog/topic/word-of-mouth-marketing) - [Advertising](https://www.client-bridge.com/blog/topic/advertising) - [YouTube](https://www.client-bridge.com/blog/topic/youtube) - [Website Marketing](https://www.client-bridge.com/blog/topic/website-marketing) - [LinkedIn](https://www.client-bridge.com/blog/topic/linkedin) - [ROI](https://www.client-bridge.com/blog/topic/roi) - [Local Business Marketing](https://www.client-bridge.com/blog/topic/local-business-marketing) - [Lead Management](https://www.client-bridge.com/blog/topic/lead-management) - [Location-based Marketing](https://www.client-bridge.com/blog/topic/location-based-marketing) - [Marketing Trends](https://www.client-bridge.com/blog/topic/marketing-trends) - [Pinterest](https://www.client-bridge.com/blog/topic/pinterest) - [Lead Conversion](https://www.client-bridge.com/blog/topic/lead-conversion) - [Videos](https://www.client-bridge.com/blog/topic/videos) - [Website Optimization](https://www.client-bridge.com/blog/topic/website-optimization) - [PPC](https://www.client-bridge.com/blog/topic/ppc) - [Customer Engagement](https://www.client-bridge.com/blog/topic/customer-engagement) - [FourSquare](https://www.client-bridge.com/blog/topic/foursquare) - [Small Business Trends](https://www.client-bridge.com/blog/topic/small-business-trends) - [Digital Marketing](https://www.client-bridge.com/blog/topic/digital-marketing) - [Entrepreneurship](https://www.client-bridge.com/blog/topic/entrepreneurship) - [Keyword Research](https://www.client-bridge.com/blog/topic/keyword-research) - [SMB Lead Generation](https://www.client-bridge.com/blog/topic/smb-lead-generation) - [Website Design](https://www.client-bridge.com/blog/topic/website-design) - [Monitoring Tools](https://www.client-bridge.com/blog/topic/monitoring-tools) - [marketing automation software](https://www.client-bridge.com/blog/topic/marketing-automation-software) - [Customer Satisfaction](https://www.client-bridge.com/blog/topic/customer-satisfaction) - [Link Building](https://www.client-bridge.com/blog/topic/link-building) - [Marketing Analytics](https://www.client-bridge.com/blog/topic/marketing-analytics) - [strategic marketing planning](https://www.client-bridge.com/blog/topic/strategic-marketing-planning) - [Bing](https://www.client-bridge.com/blog/topic/bing) - [Branding](https://www.client-bridge.com/blog/topic/branding) - [Call to Action](https://www.client-bridge.com/blog/topic/call-to-action) - [Customer Service](https://www.client-bridge.com/blog/topic/customer-service) - [Editorial Calendar](https://www.client-bridge.com/blog/topic/editorial-calendar) - [PR](https://www.client-bridge.com/blog/topic/pr) - [Startup](https://www.client-bridge.com/blog/topic/startup) - [Thought Leadership](https://www.client-bridge.com/blog/topic/thought-leadership) - [Analytics](https://www.client-bridge.com/blog/topic/analytics) - [CRM](https://www.client-bridge.com/blog/topic/crm) - [Groupon](https://www.client-bridge.com/blog/topic/groupon) - [Infographics](https://www.client-bridge.com/blog/topic/infographics) - [Lead Scoring](https://www.client-bridge.com/blog/topic/lead-scoring) - [Mobile Website](https://www.client-bridge.com/blog/topic/mobile-website) - [Social Commerce](https://www.client-bridge.com/blog/topic/social-commerce) - [Social Gaming](https://www.client-bridge.com/blog/topic/social-gaming) - [Web Analytics](https://www.client-bridge.com/blog/topic/web-analytics) - [Yahoo!](https://www.client-bridge.com/blog/topic/yahoo) - [small business Internet Marketing](https://www.client-bridge.com/blog/topic/small-business-internet-marketing) - [Conversion Testing](https://www.client-bridge.com/blog/topic/conversion-testing) - [Conversions](https://www.client-bridge.com/blog/topic/conversions) - [Demand Generation](https://www.client-bridge.com/blog/topic/demand-generation) - [Gamification](https://www.client-bridge.com/blog/topic/gamification) - [Guest Blogging](https://www.client-bridge.com/blog/topic/guest-blogging) - [Lead Generation Software](https://www.client-bridge.com/blog/topic/lead-generation-software) - [SMS Marketing](https://www.client-bridge.com/blog/topic/sms-marketing) - [Sales Funnel](https://www.client-bridge.com/blog/topic/sales-funnel) - [Social Customer](https://www.client-bridge.com/blog/topic/social-customer) - [Viral](https://www.client-bridge.com/blog/topic/viral) - [Engagement](https://www.client-bridge.com/blog/topic/engagement) - [Innovation](https://www.client-bridge.com/blog/topic/innovation) - [Sales 2.0](https://www.client-bridge.com/blog/topic/sales-20) - [Social Business](https://www.client-bridge.com/blog/topic/social-business) - [Social Discovery](https://www.client-bridge.com/blog/topic/social-discovery) - [Website Development](https://www.client-bridge.com/blog/topic/website-development) - [Website Promotion](https://www.client-bridge.com/blog/topic/website-promotion) - [Adwords](https://www.client-bridge.com/blog/topic/adwords) - [Announcements](https://www.client-bridge.com/blog/topic/announcements) - [B2B Lead Generation Services](https://www.client-bridge.com/blog/topic/b2b-lead-generation-services) - [B2C Marketing](https://www.client-bridge.com/blog/topic/b2c-marketing) - [Blogging](https://www.client-bridge.com/blog/topic/blogging) - [Data Visualization](https://www.client-bridge.com/blog/topic/data-visualization) - [Instagram](https://www.client-bridge.com/blog/topic/instagram) - [Landing Page](https://www.client-bridge.com/blog/topic/landing-page) - [Local SEO](https://www.client-bridge.com/blog/topic/local-seo) - [Mobile App](https://www.client-bridge.com/blog/topic/mobile-app) - [Online Ads](https://www.client-bridge.com/blog/topic/online-ads) - [Outbound Marketing](https://www.client-bridge.com/blog/topic/outbound-marketing) - [Paid Search](https://www.client-bridge.com/blog/topic/paid-search) - [Reports](https://www.client-bridge.com/blog/topic/reports) - [Retail Marketing](https://www.client-bridge.com/blog/topic/retail-marketing) - [Social Media Optimization](https://www.client-bridge.com/blog/topic/social-media-optimization) - [Timing](https://www.client-bridge.com/blog/topic/timing) - [Backlinks](https://www.client-bridge.com/blog/topic/backlinks) - [Blog Marketing](https://www.client-bridge.com/blog/topic/blog-marketing) - [Brand Awareness](https://www.client-bridge.com/blog/topic/brand-awareness) - [Business Blogging](https://www.client-bridge.com/blog/topic/business-blogging) - [Consumer Trends](https://www.client-bridge.com/blog/topic/consumer-trends) - [Facebook marketing](https://www.client-bridge.com/blog/topic/facebook-marketing) - [Google Local](https://www.client-bridge.com/blog/topic/google-local) - [Google Local Search](https://www.client-bridge.com/blog/topic/google-local-search) - [Inbound Sales](https://www.client-bridge.com/blog/topic/inbound-sales) - [Mobile Email](https://www.client-bridge.com/blog/topic/mobile-email) - [NFC](https://www.client-bridge.com/blog/topic/nfc) - [Sales Strategy](https://www.client-bridge.com/blog/topic/sales-strategy) - [Smarketing](https://www.client-bridge.com/blog/topic/smarketing) - [Social Location](https://www.client-bridge.com/blog/topic/social-location) - [Traditional Media](https://www.client-bridge.com/blog/topic/traditional-media) - [Twitter Marketing](https://www.client-bridge.com/blog/topic/twitter-marketing) - [buyer personas](https://www.client-bridge.com/blog/topic/buyer-personas) - [inbound marketing services](https://www.client-bridge.com/blog/topic/inbound-marketing-services) - [strategic marketing consulting](https://www.client-bridge.com/blog/topic/strategic-marketing-consulting) - [Apple](https://www.client-bridge.com/blog/topic/apple) - [Apps](https://www.client-bridge.com/blog/topic/apps) - [Attribution Modeling](https://www.client-bridge.com/blog/topic/attribution-modeling) - [Authority](https://www.client-bridge.com/blog/topic/authority) - [Blog](https://www.client-bridge.com/blog/topic/blog) - [Brand Advocate](https://www.client-bridge.com/blog/topic/brand-advocate) - [Brick and Mortar](https://www.client-bridge.com/blog/topic/brick-and-mortar) - [CPC](https://www.client-bridge.com/blog/topic/cpc) - [CTA](https://www.client-bridge.com/blog/topic/cta) - [Campaign Planning](https://www.client-bridge.com/blog/topic/campaign-planning) - [Closed Loop Reporting](https://www.client-bridge.com/blog/topic/closed-loop-reporting) - [Commenters](https://www.client-bridge.com/blog/topic/commenters) - [Competitor Analysis](https://www.client-bridge.com/blog/topic/competitor-analysis) - [Coupons](https://www.client-bridge.com/blog/topic/coupons) - [Crowdfunding](https://www.client-bridge.com/blog/topic/crowdfunding) - [Customer Reviews](https://www.client-bridge.com/blog/topic/customer-reviews) - [Daily Deals](https://www.client-bridge.com/blog/topic/daily-deals) - [Dashboard](https://www.client-bridge.com/blog/topic/dashboard) - [Digg](https://www.client-bridge.com/blog/topic/digg) - [Digital Marketing Strategy](https://www.client-bridge.com/blog/topic/digital-marketing-strategy) - [Discounts](https://www.client-bridge.com/blog/topic/discounts) - [Goal Setting](https://www.client-bridge.com/blog/topic/goal-setting) - [Google Places](https://www.client-bridge.com/blog/topic/google-places) - [Image Optimization](https://www.client-bridge.com/blog/topic/image-optimization) - [Inbound Selling](https://www.client-bridge.com/blog/topic/inbound-selling) - [Internet Marketing](https://www.client-bridge.com/blog/topic/internet-marketing) - [Kickstarter](https://www.client-bridge.com/blog/topic/kickstarter) - [Marketing Templates](https://www.client-bridge.com/blog/topic/marketing-templates) - [Mcommerce](https://www.client-bridge.com/blog/topic/mcommerce) - [News](https://www.client-bridge.com/blog/topic/news) - [Online Communities](https://www.client-bridge.com/blog/topic/online-communities) - [Outsourced Lead Generation](https://www.client-bridge.com/blog/topic/outsourced-lead-generation) - [Partnerships](https://www.client-bridge.com/blog/topic/partnerships) - [Personalization](https://www.client-bridge.com/blog/topic/personalization) - [Photo Sharing](https://www.client-bridge.com/blog/topic/photo-sharing) - [Press Releases](https://www.client-bridge.com/blog/topic/press-releases) - [Quality Score](https://www.client-bridge.com/blog/topic/quality-score) - [Quora](https://www.client-bridge.com/blog/topic/quora) - [Reddit](https://www.client-bridge.com/blog/topic/reddit) - [SMO](https://www.client-bridge.com/blog/topic/smo) - [Sales Automation](https://www.client-bridge.com/blog/topic/sales-automation) - [Small Business](https://www.client-bridge.com/blog/topic/small-business) - [Social Sharing](https://www.client-bridge.com/blog/topic/social-sharing) - [Social Video](https://www.client-bridge.com/blog/topic/social-video) - [Tips](https://www.client-bridge.com/blog/topic/tips) - [Tradeshow Marketing](https://www.client-bridge.com/blog/topic/tradeshow-marketing) - [Tumblr](https://www.client-bridge.com/blog/topic/tumblr) - [Vine](https://www.client-bridge.com/blog/topic/vine) - [Viral Marketing](https://www.client-bridge.com/blog/topic/viral-marketing) - [Webinar](https://www.client-bridge.com/blog/topic/webinar) - [messaging](https://www.client-bridge.com/blog/topic/messaging) - [strategy](https://www.client-bridge.com/blog/topic/strategy) [Metrics](https://www.client-bridge.com/blog/topic/metrics) Mar 18, 2011 • [Staff](https://www.client-bridge.com/blog/author/staff) # Blog Metrics to Track Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. From Content Marketing Institute, 21 blog metrics: **Count visits and unique visitors** Where do they come from and where do they go on your site? *Goal*: Attract your target audience. **Pageviews** Which pages attract readers? Where do they click? Where do they leave? *Goal*: Track areas of reader interest. **Time on site** What is the average time spent on the site? How much time is spent on specific pages? *Goal*: Get customers to spend time engaged with your content. **RSS feeds and email lists** Measure sign-ups to see if blog is building an online following. *Goal*: Build your audience. **Brand-related metrics** Brand recall, favorability, and intent to purchase, often tracked by surveys. *Goal*: Show brand growth. **Product information metrics** Targeted promotion codes used and click-throughs to purchase. *Goal*: Increase sales. **Call to action** Use a call-to-action and a unique promotional code to track results. *Goal*: Support sales with appropriate content. **Blog-related revenues** Track sales related to blog content. *Goal*: Increase revenue generation. **Search rankings** Is blog content improving search rankings? *Goal*: Be more findable, reduce SEO costs. **Inbound links** How many sites link into your blog? *Goal*: Improve SEO. **Outbound links** How many outbound links do you have? *Goal*: Get the attention of experts in your field. **Intra-company links** Do you have links to other relevant areas of your site? *Goal*: Support SEO. **Number of social media shares** Count shares as well as platforms used. *Goal*: Cost effective reach expansion. **Video or other media downloads or views** Content such as video, audio, presentations and e-books. *Goal*: Distribute content to broader audience and enhance your brand. **Post-purchase support** How many people download or read instructions  for using product? *Goals*: Reduce returns, encourage repeat purchases. **Number of customer questions answered** Are new questions being submitted? Do their comments need further clarification? *Goal*: Reduce customer complaints and customer service expense. **Reader comments and/or votes** Show that you’re responsive to readers by responding to customers’ comments. *Goal*: Expand community engagement. **Community engagement** Prospects, customers and the public to share commentary. *Goal*: Enhance your content and community engagement. **Media links** How many media companies and bloggers link into your blog as a source of information? *Goal*: Get additional executive exposure. **Number of posts** How much information are you generating? Use an editorial calendar. *Goal*: Have fresh content on a regular basis. **Blog-related expenses** Track costs for your bloggers, editorial staff, technology support, design and other areas that affect your blog. *Goal*: Assess full cost of blog against other communications options. Not every blog needs to track all of these metrics. Track the ones that are most important to accomplishing your marketing goals. [View Original Article](http://www.contentmarketinginstitute.com/2011/02/blog-metrics/) Share [![Share on Facebook](https://www.lean-labs.com/hs-fs/hubfs/LLv2/images/icon-blog-facebook.png?noresize&width=24&name=icon-blog-facebook.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F51403%2FBlog-Metrics-to-Track%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.lean-labs.com/hs-fs/hubfs/LLv2/images/icon-blog-linkedin.png?noresize&width=24&name=icon-blog-linkedin.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F51403%2FBlog-Metrics-to-Track%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.lean-labs.com/hs-fs/hubfs/LLv2/images/icon-blog-twitter.png?noresize&width=24&name=icon-blog-twitter.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F51403%2FBlog-Metrics-to-Track%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F51403%2FBlog-Metrics-to-Track%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Blog%20Metrics%20to%20Track) Published by [Staff](https://www.client-bridge.com/blog/author/staff) March 18, 2011 [![](https://www.client-bridge.com/hs-fs/file-47171776-jpg/images/marketing_metrics_that_matter-resized-600.jpg) ](https://www.client-bridge.com/blog/bid/84532/INFOGRAPHIC-Marketing-Metrics-that-Matter) [Metrics](https://www.client-bridge.com/blog/topic/metrics) 05.24.2013 [Staff](https://www.client-bridge.com/blog/author/staff) ### [INFOGRAPHIC: Marketing Metrics that Matter](https://www.client-bridge.com/blog/bid/84532/INFOGRAPHIC-Marketing-Metrics-that-Matter) [![](https://www.client-bridge.com/hs-fs/file-29773051-jpg/images/omnichannel_customer_loyalty-resized-600.jpg) ](https://www.client-bridge.com/blog/bid/83724/INFOGRAPHIC-Omnichannel-Customer-Loyalty) [Metrics](https://www.client-bridge.com/blog/topic/metrics) 04.17.2013 [Staff](https://www.client-bridge.com/blog/author/staff) ### [INFOGRAPHIC: Omnichannel Customer Loyalty](https://www.client-bridge.com/blog/bid/83724/INFOGRAPHIC-Omnichannel-Customer-Loyalty) [Marketing Strategy](https://www.client-bridge.com/blog/topic/marketing-strategy) 01.3.2013 [Staff](https://www.client-bridge.com/blog/author/staff) ### [Marketing Resolutions for 2013](https://www.client-bridge.com/blog/bid/81345/Marketing-Resolutions-for-2013) ![](https://www.facebook.com/tr?id=294775621000513&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=120632&fmt=gif)