INFOGRAPHIC: Social Media Pushes B of A to Drop Fee

Posted by Mon,Nov 07, 2011 @ 11:30 AM

Bank of America announced on September 29 that they would begin charging a $5 monthly fee for debit card holders. Thirty four days later, B of A cancelled plans for that fee. What happened? An outpouring on social media taken up by the Occupy Wall Street movement. From Social Context and the CMO Site, here's an infographic that looks at how that social media movement coalesced.

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Tags: Social Media Marketing, Social Media, Social Media Trends

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