Internet Marketing Statistics for 2012

Posted by Thu,Jan 26, 2012 @ 10:00 AM


Hubspot has published a list of 25 marketing statistics that emphasis the need for inbound marketing in 2012.

Here are ten of those stats:
  1. Internet users in the U.S. will expand to 239 million, representing 75.6% of the total population.
  2. Mobile Internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.
  3. Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011.
  4. Mobile shoppers will reach 72.8 million in 2012.
  5. About 2/3 of web users will use social networks in 2012.
  6. More than 90% of social network users will be on Facebook in 2012.
  7. 53.5% of the population and 70.8% of Internet users will watch online video in 2012.
  8. Smartphone video viewers will reach 51.2 million in 2012.
  9. 88.1% of US Internet users ages 14+ will browse or research products online in 2012.
  10. 83.9% of Internet researchers will make at least one purchase via the web during 2012

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Tags: Inbound Marketing, Marketing Strategy, Facebook, Mobile Marketing, Smartphones

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