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There's no shortage of data and content in this age. Making sense of this information glut can be difficult. Infographics, through a mix of design, writing and analysis, offer a visually compelling way to convey complex data in a visual format.

“On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.” - Barbara M. Miller and Brooke Barnett on infographics

Jeff Bullas reports on this blog that Google searches for keyword "Infographic" increased by over 800% from 2010 to 2012. He also gives nine reasons to include infographics as part of content marketing efforts.

  1. Compelling and Attractive
  2. Easily Scanned and Viewed
  3. Viral Capabilities
  4. Embeddable
  5. Worldwide Coverage
  6. Brand Awareness
  7. Increases Traffic
  8. SEO Benefits
  9. Shows Subject Matter Expertise

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Chandler Austin

Written by Chandler Austin