Successful inbound marketing requires the regular creation of quality content. Blogs and social media are a big part of that content creation, but the same type of content, over and over, can bore your prospects. From the Hubspot Blog, here are 14 underutilized content types to give a try.
Easy to make, GIFs have been around awhile, and can add an interesting visual element to your marketing content.
Funny cartoons that are relatable to people in your industry will garner more social shares than the average text update. They also stay popular on the web longer than other inbound links.
Visualizations can more easily explain abstract or difficult-to-understand concepts that are hard to describe through text.
Controversy is compelling, because it stirs up emotion, inspires passion and motivates action. Back up your opinions with supporting arguments. Don't stir up controversy just for the sake of controversy.
Excellent for real-time social engagement. Record your livestream and make it available for on-demand viewing.
Promote your social media presence right on your website site. If you have users who are tweeting positively about your company, you should be showing it off.
Have a webpage dedicated to events your company will be attending in the foreseeable future.
Eye-catchingly colorful, use infographics for almost any subject to illustrate data-based or process-based information.
Adapt current popular memes for your own marketing purposes.
Videos are excellent for branding and brand awareness.
Survey your customer base, or partner with a research firm to help you collect the data and pull together a research report on the findings, and release it as a new offer.
Podcasts are great for people who want to learn while commuting or traveling.
Share your internal presentations (sans company secrets) with the general public.
Leverage the content created by passionate fans of your brand. Use testimonials or incentivize the creation of content.
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