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As many as 48% of Tweets sent to companies are customer service questions. But only 13% of complaints sent to the top 100 retail brands in the US even received a response. Clearly, many companies are failing to take advantage of Twitter to build a positive brand. From Zendesk, here's an infographic that shows why companies should integrate Twitter into their customer support efforts.

Using Twitter for Customer Service resized 600

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TJ Shroat

Written by TJ Shroat