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VIDEO: Gaining Customers without Ads

By TJ Shroat on Tue,Sep 11, 2012 @ 10:00 AM

From, here's a video interview with a small business owner who describes how she built a customer base with little in the way of a marketing budget.

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Topics: Marketing Strategy Social Media Marketing small business marketing Video Advertising
1 min read

Facebook Ads That Work

By Chandler Austin on Thu,Jul 19, 2012 @ 10:00 AM

The effectiveness of online ads is generally measured on click-through rates, though with advanced ad tracking, you may also be able to measure ads by leads and sales. The standard for online ads has long been Google AdWords. Hubspot has identified three elements are crucial for high click-through rates on AdWords.

  1. High Relevance - an effective ad is one that is 100% relevant for the search query, from the ad to the landing page
  2. Compelling Call-to-Action - an ad should generate a sense of urgency in the user to click it now
  3. Value Proposition - value can be lower prices, free shipping, an easy return policy, or a time limit for a sale

These elements are also important for Facebook ads. The big challenge on Facebook is to grab the attention of the user. Google users are actively searching for something. Facebook users are just checking in on their social lives. So Facebook ads must also have an element of distraction.

Hubspot identified ten effective Facebook ads. Here are a few, and why they work.

West Elm

This ad was seen by a college student, so it was well targeted. Words like ".edu" and "college" call attention to it, and the value is clearly stated.

Bud Light

This ad showed up for a man in his 30s. Obvious overlapping interests for Bud Light and the NFL. "Exclusively" means that this ads was created for Facebook fans only. The image attracts users with the promise of a video.


The targeting isn't necessarily tight, but the value proposition is very clear. The image draws the eye with bright colors, the four phones featured and the $300.

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Topics: Online Ads Adwords Facebook Advertising

VIDEO: Future of Advertising

By Chandler Austin on Tue,Jun 26, 2012 @ 10:00 AM

What is the future of advertising? According to Story Worldwide, it's a lot like content marketing. In the video below, they explain their philosophy of "Brand Is Story". Creating narratives and publishing across all channels possible is how to share that story.

Watch on YouTube

Topics: Branding Brand Awareness Content Marketing Video Advertising

VIDEO: The Effect of Ads on SEO

By Chandler Austin on Tue,Jun 12, 2012 @ 10:00 AM

In this video from, Search Engine Land editor Danny Sullivan talks about how too many ads at the top of a webpage can negatively affect your search rankings. The trick is to strike a balance between ads and your business’s content.

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Topics: Video SEO Advertising

INFOGRAPHIC: The Power and Growth of Mobile Marketing

By Chandler Austin on Mon,Jun 04, 2012 @ 10:00 AM

From HighTable, here's another infographic about mobile phone marketing. This one focuses on how advertisers are trying to utilize the huge potential of mobile marketing and whether consumers have started to pay attention yet.

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Topics: Inbound Marketing Marketing Strategy Mobile Marketing Smartphones Advertising

INFOGRAPHIC: Facebook vs. Google Advertising

By Chandler Austin on Fri,May 25, 2012 @ 10:00 AM

From WordStream, here's an infographic that compares the value of advertising on Facebook to Google. For now, Google seems to be the better value.

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Topics: Facebook Google Infographic Advertising

VIDEO: Infographic of Infographics

By Chandler Austin on Tue,May 08, 2012 @ 10:00 AM

From Zabisco, here's a video based on their 2D "'Infographic of Infographics", which shows the potential of infographics for promotion and content marketing.

Watch on YouTube

Topics: Content Marketing Infographic Video Advertising

INFOGRAPHIC: How Social Media Changed Advertising

By Chandler Austin on Mon,Dec 19, 2011 @ 10:00 AM

From MDGadvertising, here's an infographic that shows how social media has changed the way marketers approach advertising.

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Topics: Social Media Marketing Social Media Infographic Social Media Trends Advertising
1 min read

Free Facebook Ads

By Chandler Austin on Thu,Sep 29, 2011 @ 10:00 AM

Earlier this week, reported that Facebook will offer $50 of free click-throughs on ads on the site. The program is intended to help small businesses by encouraging them to advertise during the recent economic downturn. With 800 million users, Facebook is a platform that can help small businesses retain customers, build brand awareness and attract new business. "Our goal is to give small businesses a boost by helping them find customers the best way possible -- through recommendations from friends," Sheryl Sandberg, Facebook CFO.

The program is being coordinated with the National Federation of Independent Business and the U.S. Chamber of Commerce. Facebook plans to give away $10 million in advertising to 200,000 small businesses, starting in January 2012. To use the program, businesses will need to take out an ad on Facebook. The click-throughs typically cost from 5 to 25 cents each. As of now, the program will be available only to American companies, and on a first-come, first-serve

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Topics: PPC Facebook Advertising
1 min read

Is Bing Currently the Best Deal in Paid Search?

By Chandler Austin on Tue,Jul 19, 2011 @ 10:00 AM

Bing's share of the search market has grown from 9% in April 2010 to 30% one year later.

From ymarketing LLC, here are some reasons why marketers should funnel as much of their pay-per-click budget toward Bing.

Bing Cost Per Click Cost Less
The same keywords cost far less on Bing than they do on Google. So while fewer may see a Bing ad than a Google ad, you have a much better chance of getting lower costs per lead or conversion from Bing. Example:

Bing-Google Ad Platform Similarities
Keywords that work best on Google have similar results on Bing. Take advantage of Google's volume and better monitoring of click fraud to test, then import your Google campaign directly into Bing for lower ROI.

Recent Bing Platform Improvements
Bing recently made some changes to its daily budget options so now you only need specify how much you want to spend each day.

Greater Ad Flexibility on Bing
Bing and Yahoo! have a 40-character limit on pay-per-click ads, compared to Google's 25-character limit.

Sales and Conversion Rates
Retail companies tend to see better conversion rates with Bing, according to ymarketing LLC. They also found that while conversion rates for B2B are the same for Google and Bing, the cost-per-clicks on Bing are 50-70% lower.

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Topics: PPC Google Lead Conversion Advertising Bing