INFOGRAPHIC: Email Marketing vs. Lead Nurturing

Posted on Wed,Aug 29, 2012 @ 10:00 AM


Isn’t lead nurturing just a fancy term for email marketing? No, says MarketStar. Here's an infographic on the differences between email marketing and lead nurturing, and how understanding the differences can help marketers have a greater impact.




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Tags: Lead Nurturing, Email Marketing, Infographic

INFOGRAPHIC: B2B Email Marketing

Posted on Mon,Aug 13, 2012 @ 10:00 AM


As the role of inbound marketing increases, email has become a lead nurturing tool, rather than a primary source of lead generation. From Pardot, here's an infographic about the changing role of email in marketing strategy.



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Tags: Inbound Marketing, Marketing Strategy, Email Marketing, Infographic

INFOGRAPHIC: Online Marketing Mistakes

Posted on Mon,Jul 23, 2012 @ 10:00 AM


From Prestige Marketing, here's an infographic of the most common mistakes to be avoided in online marketing campaigns.

Top 5 Online Marketing Mistakes [Infographic]

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Tags: Social Media Marketing, SEO, Email Marketing, Content Marketing, Infographic

INFOGRAPHIC: Email Marketing vs. Social Media Marketing

Posted on Mon,Jul 02, 2012 @ 10:00 AM


From HostPapa, here's an infographic that shows the advantages of both email marketing and social media marketing.



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Tags: Social Media Marketing, Marketing Strategy, Email Marketing, Infographic

INFOGRAPHIC: Smartphone Email Marketing

Posted on Wed,Jun 06, 2012 @ 10:00 AM


From Delivra and The Marketing Technology Blog, here's an infographic of mobile email statistics.

Most significant stat for marketers:
  • 56% of U.S. consumers who have made at least one purchase using their smartphone have done so in response to a marketing message delivered via mobile email


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Tags: Marketing Strategy, Email Marketing, Mobile Marketing, Smartphones, Infographic

INFOGRAPHIC: The Perfect Mobile Email

Posted on Wed,May 30, 2012 @ 10:00 AM


Consumers use mobile devices more and more to read email. That makes creating a readable, useful email more of a challenge. From Litmus, here's an infographic about the elements of a mobile friendly email, and pitfalls to avoid.

Elements of a Good Mobile Email
  1. Enlarge Fonts
  2. Know Your Scale
  3. Call to Action
  4. Streamline
  5. Using Images
  6. Cut to the Chase
  7. Layout
  8. Be Obvious
  9. Finger Targets
  10. Ergonomics

Elements of a Bad Mobile Email
  1. Non-navigation Bar
  2. Clutter
  3. Illegibility
  4. Color Palette
  5. Mis-tappable States
  6. Ignore Context



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Tags: Email Marketing, Content Marketing, Mobile Marketing, Infographic, Mobile Email

INFOGRAPHIC: Email Marketing Checklist

Posted on Fri,Nov 18, 2011 @ 10:00 AM


From Pure 360, here's an infographic checklist for email marketing campaigns.



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Tags: Marketing Strategy, Email Marketing, Infographic

INFOGRAPHIC: Inbound Marketing Budget Trends

Posted on Wed,Nov 16, 2011 @ 10:00 AM


More businesses are realizing that traditional marketing is no longer as effective as it once was. As a result, companies are moving to inbound marketing methods like social media, email marketing and search engine marketing. From 6S Marketing, here's an infographic showing how marketing budgets are changing to accommodate this trend.



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Tags: Social Media Marketing, Inbound Marketing, Search Engine Marketing, Marketing Strategy, Email Marketing, Mobile Marketing, Infographic

INFOGRAPHIC: Mobile Email Marketing

Posted on Wed,Oct 26, 2011 @ 10:00 AM


From e-Dialog, here's an infographic of statistics about mobile email usage and marketing.



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Tags: Marketing Strategy, Email Marketing, Mobile Marketing, Infographic

INFOGRAPHIC: Social Timing & Email Marketing

Posted on Wed,Jul 27, 2011 @ 10:00 AM


Last month, we posted an infographic from KISSmetrics about how to maximize your exposure on social networks by timing your audience. Here's another infographic from KISSmetrics about how to time email marketing.



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Tags: Marketing Strategy, Email Marketing, Infographic, Timing

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