1 min read

INFOGRAPHIC: How to Get Check-Ins

By TJ Shroat on Fri,Aug 24, 2012 @ 10:00 AM

The number of customers using social location applications on their smartphones, like Foursquare, Yelp, and Facebook, is small but growing. From Intuit, here's an infographic on how to encourage your customers to check-in with these applications and drive more traffic to your location.

Offer a Special - Reward loyal customers and attract new ones with a discount for frequent or first-time check-ins.
Encourage Groups - Create a special that unlocks for large party check-ins.
Don't Give it Away - Consider perks other than discounts or freebies.

3 Tips to Get Your Customers to “Check In” [INFOGRAPHIC]

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Topics: Social Business FourSquare Location-based Marketing Social Location Google Local Local Business Marketing Facebook Infographic

INFOGRAPHIC: Growing Your Social Media Presence

By TJ Shroat on Mon,Aug 20, 2012 @ 10:00 AM

Marketers measure social media ROI in several ways:
  • Followers/Fans
  • Website Traffic
  • Social Mention
  • Lead Generation
  • Sales
But most CEOs think only in terms of sales. From InventHelp, here's an infographic about how to convert follower data into sales figures, and how to grow your followers.

Growing Your Social Media Presence resized 600

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Topics: Metrics Social Media Marketing Twitter Facebook Infographic

INFOGRAPHIC: Small Business Success with Social Marketing

By TJ Shroat on Wed,Aug 08, 2012 @ 10:00 AM

Engagement marketing is getting your fans and followers to interact with you to help drive word-of-mouth recommendations. Many small businesses are using engagement marketing, and having success, without realizing it. From Constant Contact, here's an infographic about small businesses' perception of social media marketing, and their real successes.

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Topics: Engagement Metrics Social Media Marketing Facebook small business marketing
1 min read

Facebook Ads That Work

By Chandler Austin on Thu,Jul 19, 2012 @ 10:00 AM

The effectiveness of online ads is generally measured on click-through rates, though with advanced ad tracking, you may also be able to measure ads by leads and sales. The standard for online ads has long been Google AdWords. Hubspot has identified three elements are crucial for high click-through rates on AdWords.

  1. High Relevance - an effective ad is one that is 100% relevant for the search query, from the ad to the landing page
  2. Compelling Call-to-Action - an ad should generate a sense of urgency in the user to click it now
  3. Value Proposition - value can be lower prices, free shipping, an easy return policy, or a time limit for a sale

These elements are also important for Facebook ads. The big challenge on Facebook is to grab the attention of the user. Google users are actively searching for something. Facebook users are just checking in on their social lives. So Facebook ads must also have an element of distraction.

Hubspot identified ten effective Facebook ads. Here are a few, and why they work.

West Elm
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This ad was seen by a college student, so it was well targeted. Words like ".edu" and "college" call attention to it, and the value is clearly stated.

Bud Light
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This ad showed up for a man in his 30s. Obvious overlapping interests for Bud Light and the NFL. "Exclusively" means that this ads was created for Facebook fans only. The image attracts users with the promise of a video.

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The targeting isn't necessarily tight, but the value proposition is very clear. The image draws the eye with bright colors, the four phones featured and the $300.

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Topics: Online Ads Adwords Facebook Advertising

INFOGRAPHIC: Social Marketing on the Big 3

By Chandler Austin on Wed,Jul 18, 2012 @ 10:00 AM

From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube.

Included are strategies to:
  1. Improve your social reach
  2. Increase your fan engagement
  3. Identify and engage influencers
  4. Increase lead generation
  5. Apply analytics to know what works

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Topics: Social Media Marketing Twitter Facebook Infographic Lead Generation YouTube Analytics

INFOGRAPHIC: ROI for Twitter and Facebook

By Chandler Austin on Mon,Jul 09, 2012 @ 10:00 AM

From Sprout Insights, here's an infographic that attempts to remove misconceptions between marketers and sales-oriented management about the value of social media marketing by measuring the ROI of Twitter and Facebook.

ROI for Twitter and Facebook resized 600

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Topics: ROI Metrics Social Media Marketing Twitter Facebook Infographic

INFOGRAPHIC: Increasing Your Facebook Reach

By Chandler Austin on Fri,Jul 06, 2012 @ 10:00 AM

From Mariposa Interactive, here's an infographic about how businesses can optimize their Facebook posts.

Facebook for Businesses - Increase Your Post Reach

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Topics: Social Media Marketing Facebook Infographic

INFOGRAPHIC: When to Post?

By Chandler Austin on Fri,Jun 22, 2012 @ 10:00 AM

Want click-throughs on the content you publish? Post it at 3pm on a Wednesday. From Bit.ly and Raka, here's an infographic guide that shows you the most effective times to post content on Facebook or Twitter.

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Topics: Timing Twitter Content Marketing Facebook Infographic

INFOGRAPHIC: Brand Page Strategy - Google+ vs. Facebook

By Chandler Austin on Wed,Jun 20, 2012 @ 10:00 AM

Though Google+ has only been around for a year, many business pages are thriving there. While Google+ doesn't have Facebook's reach, it's still a marketing tool to be considered. From Pardot, here's an infographic comparing Google+ and Facebook pages, and tips on formulating a marketing strategy for each.

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Topics: Facebook Google Infographic B2B Internet Marketing B2B Marketing

VIDEO: Facebook Statistics 2012

By Chandler Austin on Tue,May 29, 2012 @ 10:00 AM

From Arts, Media and Design, here's a video of Facebook demographics that shows its marketing reach.

Watch on YouTube

Topics: Social Media Marketing Facebook Video


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