INFOGRAPHIC: Social Timing

Posted on Mon,Jun 27, 2011 @ 10:00 AM


From KISSmetrics, here's an infographic about maximizing your exposure on social networks by timing your audience.



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Tags: Marketing Strategy, Social Media Marketing, Twitter, Facebook, Infographic

Video: Social Media Revolution

Posted on Thu,Jun 23, 2011 @ 10:00 AM


From Visual Loop, here's a video that underscores the tremendous impact of social media on daily life and business.



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Tags: Social Media Marketing, Twitter, Social Media, Facebook, Google, YouTube

Video: 10 Facts about Facebook

Posted on Thu,Jun 16, 2011 @ 10:00 AM


From Visual Loop, here's a short video that shows the huge influence of Facebook and underscores its importance to marketers.
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Tags: Marketing Strategy, Social Media Marketing, Facebook, Social Media Trends

Using Facebook Ads for Content Marketing

Posted on Tue,Jun 14, 2011 @ 10:00 AM


Paid advertising, when targeted well, can be effectively mixed into a content marketing campaign. Facebook ads offer a cost effective way of effective targeting. The Content Marketing Institute has a great, detailed step-by-step guide to developing effective Facebook ads for content marketing.

Step 1: Choose your offer and set up your landing page on your website
Step 2: Set up your tracking URL

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Tags: Content Marketing, Facebook

INFOGRAPHIC: The Demographics of Social Media

Posted on Mon,May 30, 2011 @ 10:00 AM


From Advertising Age, here's an infographic breakdown of the demographics of Facebook, MySpace, LinkedIn, and Twitter.





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Tags: Twitter, Social Media, Facebook, Infographic, Social Media Trends, LinkedIn

Using Social Media to Launch and Promote a Product

Posted on Tue,May 24, 2011 @ 10:00 AM


From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. These tips are adapted from Guy Kawaski's launch and promotion of his book, Enchantment  The Art of Changing Hearts, Minds and Actions.

Facebook
Kawaski built a fan page specifically for his book. To build a fan base, the incentive to "Like" the page was a free copy of his first book.
Cost: Approximately $2,700

Website and Blog
To avoid the restrictive elements of Facebook, Kawaski built a site for the book as part of his own website. This allowed for more information and images than Facebook.
Cost: Approximately $4,000

Book Reviews by Other Bloggers and A-Listers
Kawaski offered free copies of his book to bloggers chosen from his 20,000+ database. He sent out 1300 copies, gave 150 interviews and got 200 book reviews, which he shared on his site.
Cost: $16,000 (borne by the publisher)

Email
Email still works, especially if you have built a database of 160,000 over the years.
Cost: $7,500

Banner Ads
A six week campaign on Google AdWords, Facebook Ads and Twitter (Promoted Tweets) was used to attract buyers outside his immediate sphere of influence.
Cost: Allow $2,000-$3,000

Photo Contest
Kawaski offered five cameras and an Apple iPad, via a Facebook contest app. This resulted in 1150 entries, 35,000 visits, 70,000 entry views, and a lot of "Buzz".
Cost: Approximately $6,000

Quizzes
Kawaski pulled a quiz from his book and put it on Facebook (700 took the quiz) and his website (2900 took the quiz) to engage more customers.
Cost: Approximately $5,000

Infographic
An overview of the book was turned into a single image which was embedded on the sites of bloggers and reviewers.
Cost: Approximately $2,000

PowerPoint
A presentation that Kawaski used for key note presentations was published on Slideshare making it easy to share and embed.
Cost: Approximately $3,600

Slideshow on YouTube
Kawaski created a slideshow to thank all the people involved in the book project launch and promotion.
Cost: Approximately $1,000

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Tags: Word of Mouth Marketing, Social Media Marketing, Facebook, Website Marketing, Social Media Trends

INFOGRAPHIC: Social Commerce Sites

Posted on Tue,May 03, 2011 @ 10:00 AM


From OnlineMBA.com, here's an infographic that compares major players in the "deal of the day" social commerce space.



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Tags: Marketing Strategy, Social Media Marketing, Facebook, Google, Groupon, Infographic, Social Commerce

INFOGRAPHIC: A World without Facebook

Posted on Fri,Apr 29, 2011 @ 10:00 AM


From SingleGrain, here's an infographic that shows the magnitude of Facebook's influence.



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Tags: Social Media Marketing, Facebook, Infographic, small business Internet Marketing, Social Media Trends

INFOGRAPHIC: Social Media and College Admissions

Posted on Fri,Apr 22, 2011 @ 10:00 AM


From Schools.com, here's an infographic that looks at the effects of social media on college admissions. Social media, and the permanent record it leaves, has similar effects on individuals and businesses.



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Tags: Twitter, Facebook, Infographic, Social Media Trends

INFOGRAPHIC: Small Business Social Media Use

Posted on Mon,Apr 18, 2011 @ 10:30 AM


From Postling and Mashable, here's an infographic of how small businesses manage social media. Twitter and Facebook are overwhelmingly the main modes of engagement.



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Tags: Social Media Marketing, Twitter, Facebook, Infographic, small business marketing

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