There are no shortage of videos and infographics about the explosive growth and pervasiveness of social media today. That's because the impact of social media on the world and on business is unprecedented. From Stocktown Productions, here's a video infographic that brings us up to date on the social media.
Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting.
Include social media icons in the sidebar of your blog.
Include links to your branded sites in your email signature.
Include links to your branded sites in your forum signatures.
Add links to your content when you publish comments on blogs.
Put content links in your ads.
Link to your content on your business card.
Link to your content in your email newsletter.
Link to your content on your sales receipt.
Include Facebook social plugins on your blog or Web site.
Include Twitter social plugins on your blog or Web site.
Include LinkedIn social plugins on your blog or Web site.
Add your YouTube videos to your Facebook page.
Feed your blog content to your Twitter, Facebook, and LinkedIn profiles and pages.
Share your content in LinkedIn groups.
Use Slideshare to display your business presentations.
Link to your blog in all your online social profiles.
Include links to your content in your bio for when you guest post on other blogs.
Include links to your content in marketing materials.
Include links to your content in your signage.
Feed your Twitter, LinkedIn, and Facebook updates to your company's blog.
LinkedIn hit the 100 million member milestone this week. The professionals network is a source for finding a job, recruiting talent, finding clients and starting a business. LinkedIn should be included in any social media strategy.
LinkedIn provided this informative and entertaining infographic to illustrate their growth.
One of the ways to grow your business network is by joining relevant industry groups on LinkedIn and networking with other members. However, LinkedIn's philosophy is that you should only send connection invitations to people with whom you already have a prior relationship. While this is obviously the best case scenario, it is seen as a limitation to many networkers. One way around this is to join open networking groups called LION groups. This stands for LinkedIn Open Networking.
LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. But is also can be used to generate leads for your business. Below are a few tips.
Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Keep in mind that blatant promotion rarely works in social media and can kill your social media presence quickly. Start by listing as many social media groups and communities that you can think of for your industry or market. Where does your market get together online?
Profile Your Target Audience - before getting involved in social media, you need to know who you are trying to engage with. Try creating a persona of your ideal target audience. What are their demographics? What keeps them up at night?
List Topics of Interest - after completing Step 1, make a list of topics that will be of interest to your target audience. This will serve as a compass for your content strategy as you start participating in social media. Hopefully (if you know your market well) you can easily rattle off 25, 50 or maybe even 100 topics off the top of your head.
Create a Twitter Account - go to (www.Twitter.com), create an account and set up your profile. If you have a blog, consider integrating your blog and Twitter. That way your content can be syndicated out through Twitter without any additional effort.
Create a Facebook Page (www.Facebook.com) - Profiles are for people but pages are for businesses and brands. Set up a page for your business and complete as much of the profile as you can. Search and join relevant groups in your industry. Look for friends and colleagues and capitalize on opportunities to connect. Send an email to your friends and share your new page.
Create a LinkedIn Account (www.LinkedIn.com) -LinkedIn is a powerful social network for business professionals. Try to get your profile as close to 100% complete as possible. Again search for and join relevant groups on this network.
Create a Flickr Account (www.flickr.com) - Flickr is a photo management and sharing site. Many of the social media platforms integrate with Flickr, which means you can upload a photo to Flickr and have it automatically syndicated to many other sites. Look for opportunities (such as trade shows and events) to take photos and share them.
Create Accounts on the Top Social Bookmarking Sites - sites like Delicious, Digg, Stumbleupon and Reddit. It's important not to abuse these sites. Make a point to bookmark other sites and resources of interest most of the time. Only bookmark your very best content.
Subscribe to the most popular blogs in your market - consider setting up an RSS reader like (Google Reader) to track the most influencial blogs and bloggers in your market. Look for opportunities to engage the readers and/or the bloggers at these sites. Make relevant and useful comments on these blogs when and where it's appropriate. Below is a good overview of RSS and how it works.