2 min read

Creating a Branded Foursquare Page

By Chandler Austin on Thu,Sep 01, 2011 @ 10:00 AM

Foursquare, a location-based social media application, has grown steadily and begun partnering with several major brands.  

"Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges. Foursquare guides real-world experiences by allowing users to bookmark information about venues that they want to visit and surfacing relevant suggestions about nearby venues." - Foursquare website

Foursquare now allows businesses to create a page to interact with fans & customers. From Social Media Explorer, here are some tips for creating a Foursquare business page.

Read the Guides
Find the basic guide here.

Look for Examples in the Page Gallery
Find inspiration by viewing one of the many pages created by other businesses. Keep in mind also that your Foursquare page URL uses your Twitter name, so associate a business Twitter account.

Twitter Dependent
You are required to connect a Twitter account to it in order to create the pages.

Use Images
Images will draw attention to tips you include on the page and extend your brand.

Complete Your Profile
Foursquare is another place on the Internet for people to find your business. Add as much information as you can, including your logo and links to your website, blog or social accounts.

Connect to Facebook
Great fodder for your Facebook page and will likely attract many of your Facebook fans to follow your new Foursquare page.

Share the Responsibility
Add another person to the account to contribute, manage and monitor the page. You can add someone using their Twitter name, email, phone number or Foursquare user ID.

Show Your Page
In order to make your tips visible Foursquare users will have to go to your page and click “Follow”. Add a link directly to your Foursquare page anywhere that you link to your social profiles like your blog, web site, or Facebook page.

View Original Article

Topics: FourSquare Location-based Marketing Local Business Marketing
1 min read

Optimizing Google Places

By Chandler Austin on Tue,Aug 23, 2011 @ 10:00 AM

Google Places is a free listing service for local businesses that allows customers to find things like address, hours of operation, and store photos. James Dunaway on BloggingPro gives some tips on how to optimize a businees listing on Google Places.

Get Verified
Verifying your listing ensures that it will show up on Google search engine results pages. Verification can be done through Phone SMS, Phone Call or through mail. Google will provide a PIN for you to enter into your account.

Build Citations
Building strong citations of your business address and phone number on other listings and sites will cause Google to rank you higher.

Don't Use Your Primary Keyword in the Business Name

Use a Local Phone Number
Google will rank local numbers higher than toll-free numbers.

Use the Same Address and Phone Number in Your Website
This is in-line with building citations.

Allow reviews on your listing. Encourage customers to share their experiences.

Add up to 10 images. Upload your logo. Include keywords in image names.

Get Star Ratings on Google Results Pages
Google displays star ratings for businesses with at least five reviews.

Reviews from Other Sites
Google checks the following while ranking Google Places listings:
  • Yahoo
  • City Search
  • Insider Pages
  • Service Magic
  • AVVO
  • Angie‟s List
  • Judy‟s Book
Choose the best category that suits your business but never use keywords.

View Original Article
Topics: Location-based Marketing Google Local Search Google Places Social Media Marketing Google

Foursquare Growth

By Chandler Austin on Fri,Jul 01, 2011 @ 10:00 AM

To celebrate exceeding 10 million members, Foursquare released an infographic that shows the growth of the location based marketing company.

Foursquare 10 million resized 600

View Original Article
Topics: FourSquare Location-based Marketing Local Business Marketing Social Media Marketing Infographic

INFOGRAPHIC: Social Location Apps

By Chandler Austin on Mon,May 09, 2011 @ 10:00 AM

Digital services company Beyond created the following infographic which looks at social location applications.

social loco infographic vSCREEN resized 600

View Original Article

Topics: FourSquare Location-based Marketing Social Location Infographic Mobile Marketing


By Chandler Austin on Wed,Apr 20, 2011 @ 10:30 AM

Topics: FourSquare Location-based Marketing Infographic


Posts by Tag

See all