Mobile Payments Are Expanding

Posted on Thu,Mar 31, 2011 @ 09:00 AM

Keith Dawson at the CMO Site, writes about the coming, dramatic increase in mobile payments. One study estimated the the mobile payment market could reach $618 billion by 2016. Currently, credit card companies, banks, software companies and mobile device manufacturers are all looking to carve a large slice of that market.

Visa recently announced the creation of a PayPal competitor tied to Visa accounts, intended to bolster its credit card business. American Express also announced a PayPal competitor, not tied to any card, and aimed at replacing cash, check and credit card payments with a new form of digital payment.

Near-Field Communication (NFC) has a technology intended to make smartphones into digital wallets, able to make payments at retailer receivers. Both Apple and Google have looked into incorporating an NFC chip in their phones. Apple would likely take a portion of the transaction fees whereas Google would profit from associated advertising.

These new transactions via smartphone, along with location-based information, means marketers will have much more data about customers and the sales process.

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Tags: Mobile Marketing, Smartphones, Social Media Trends

INFOGRAPHIC: Mobile Marketing

Posted on Wed,Mar 30, 2011 @ 10:00 AM

Mobile phones have supplanted computers for many users, and marketers need to understand how to reach those customers. From the Microsoft Tag blog, here's an infographic showing the current state of mobile marketing.

  • 75% of the world's 4 billion mobile phones are SMS enabled, and 27% are considered smartphones
  • Mobile Internet use is expected to eclipse desktop Internet use by 2014
  • Half of all local searches are done on mobile devices
  • 86% of mobile Internet users do so while watching TV
  • Americans average 2.7 hours a day socializing on mobile devices
  • 91% of mobile Internet access is to socialize
  • Over one third of Facebook users use Facebook Mobile
  • 50% of Twitter users use Twitter Mobile
  • The most active group in mobile socialization is women from 35 to 54

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Tags: Mobile Marketing, Smartphones, Social Media Trends

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