INFOGRAPHIC: The Growth of Mobile Commerce

Posted on Wed,Sep 28, 2011 @ 10:00 AM


From Microsoft Tag, here's an infographic that looks at how shoppers are utilizing smartphones, whether shopping online or in the store.



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Tags: Mobile Marketing, Smartphones, Infographic

B2B Mobile Marketing Mistakes

Posted on Tue,Sep 20, 2011 @ 10:00 AM


Mobile marketing is not just for business to consumer relationships. Over 70% of young executives classify mobile as a primary communications tool. And yet business to business marketers have been slow to move into mobile marketing. From the Hubspot Blog, here is advice for B2B marketers intent on developing a mobile strategy on mistakes to avoid.

Reliance on PC-based Website
Design a mobile optimized website as well. Incorporate the unique features of mobile devices (e.g. camera, text messaging) into a B2B campaign.

Misunderstanding the Personalization of Mobile
Mobile devices are always on, at hand and rarely shared. Text messaging can reinforce a personal relationship and increase loyalty.

Treating Mobile Users Like PC Users
Mobile users prefer short messages which allow for short responses.

Ignoring the Limitations of Mobile Devices
Mobile B2B campaigns should not require/include extensive typing. printing or large downloads.

Failing to Collect Additional Data Via a Mobile Campaign
More information about your customer is always better, and mobile campaigns are a chance to collect new, detailed customer information.

Failing to Optimize for Different Mobile Devices
The mobile web is far less homogeneous than the PC web. Test to make sure your mobile website works on any devices.

Failing to Utilize Social Media
Utilize multiple marketing channels, including Facebook, Twitter and blog posts.

Failing to Take Advantage of the Instantaneous Nature of Mobile
Design marketing campaigns that are area and time specific, and/or incentive based.

Failing to Use Your Website and Promotions to Attract Mobile Clients
Most B2B clients still regularly use their PCs when in the office. Get them in the habit of communications via both mobile and PC.

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Tags: B2B Marketing, Marketing Strategy, Mobile Marketing

INFOGRAPHIC: Near Field Communication (NFC)

Posted on Wed,Aug 24, 2011 @ 10:00 AM


Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch. Smartphones with embedded NFC chips can send encrypted data a short distance to a reader device like a cash register. From Frictionless, here's an infographic that shows the business potential for NFC technology.



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Tags: Mobile Marketing, Smartphones, Infographic, NFC

INFOGRAPHIC: Mobile Payments

Posted on Fri,Jul 15, 2011 @ 10:00 AM


From Gplus.com, here's an infographic map that shows how smartphones may replace credit cards.



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Tags: Mobile Marketing, Smartphones, Infographic, NFC

INFOGRAPHIC: Mobile in the Enterprise

Posted on Wed,Jun 15, 2011 @ 10:00 AM


From Zendesk and GigaOM, here's an infographic that shows how and why businesses are using mobile devices.



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Tags: Marketing Strategy, Mobile Marketing, Infographic

INFOGRAPHIC: Mobile E-Commerce

Posted on Fri,Jun 10, 2011 @ 10:00 AM


From Microsoft Tag, here's an infographic about the growth in mobile e-commerce and how consumers are using their phones to shop.


View the Mobile eCommerce Infographic post at Microsoft Tag.

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Tags: Marketing Strategy, Mobile Marketing

INFOGRAPHIC: Does Your Business Need a Mobile Application?

Posted on Fri,May 13, 2011 @ 10:00 AM


From BuySellAds.com, here's an infographic that looks into whether your business should build a mobile app, or whether a mobile website makes more sense.



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Tags: Social Media Marketing, Mobile Marketing, Smartphones, Infographic

INFOGRAPHIC: Social Location Apps

Posted on Mon,May 09, 2011 @ 10:00 AM


Digital services company Beyond created the following infographic which looks at social location applications.



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Tags: Mobile Marketing, Infographic, FourSquare, Location-based Marketing, Social Location

Mobile Technology for Marketing

Posted on Tue,Apr 26, 2011 @ 10:00 AM


Joe Marcallini on the Hubspot Blog gives suggestions on how to best include mobile technology in your marketing plans.

"Mobile Friendly Website"
By 2013, more people will access the Web via phones than via computers. Optimize your website for mobile.

"SMS (Text) Alerts/Reminders"
Useful for opt-in alerts and reminders. Banks already use SMS to alert customers of balances. Retail stores can alert customers about product discounts or availability.

"SMS Voting/Polling"
SMS polling is already used by television shows like American Idol. Businesses could poll users about products and services.

"Mobile Commerce"
Customers use their phones to compare prices with competitors. 60% of consumers are already making purchases via their phones. Consumers will be able to purchase directly from retailers using near field communication enabled phones.

"Mobile Applications"
Apps can provide product and account information. Users prefer applications to web based interactions.

"Mobile Coupons"
Scannable coupons on phones can be delivered through search advertising, mobile apps, email or mobile websites.

"SMS Rewards and short codes"
Companies reward mobile customers with short codes found on billboards, radio, television, print publications.

"QR Codes"
Similar to UPC codes, the information in QR codes can be used for things like sending a text, making a call or going to a website. Link customers to promotions or additional information.

"Mobile Search Advertising"
Google Places provides mobile search results that can include ratings, prices and coupons.

"Location Based Services (LBS) Marketing"
Apps that allow users to "check in" to businesses can also be used for coupons, discounts and rewards.

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Tags: Social Media Marketing, Marketing Strategy, Mobile Marketing, Smartphones

Big Brands Start to Bet on Mobile Marketing

Posted on Thu,Apr 14, 2011 @ 10:00 AM


From Keith Dawson at the CMO Site, here's a look at the recent launch of mobile marketing initiatives at Volvo, Walgreen's, Sears and Toyota, which underscore the growing importance of mobile strategies for all marketers.

Volvo
  • Exclusive sponsorship deal with Major League Baseball
  • Ads appear on MLB.com's At Bat applications on Apple, Android and Blackberry devices
  • Sponsoring free trials of MLB.tv during April for Apple iOS mobile devices
  • Used Celtra's mobile ad creation and tracking platform
  • Custom in-app landing pages
  • Earlier mobile campaign with Mobext achieved a 3.91% click-through rate
  • Now views mobile as a branding mainstay

Walgreen's
  • Used automation feature in Foursquare app to run offers across numerous locations without having to enter each separately
  • Most locations offer patrons who check in on Foursquare a discount on eligible items and Walgreen's-branded products
  • Top brand on Foursquare

Sears
  • Recent webinar stressed that mobile would be key to the company's overall marketing, commerce and customer service strategies
  • A multichannel strategy to reach consumers via apps, mobile Web and SMS alerts

Toyota
  • First national brand to seek out advertising on jail-broken Apple devices
  • Around 9% (15 million) Apple iOS devices have been jail-broken
  • Toyota running ads on Cydia, an app store for jail-broken devices which gets 1.5 million hits per day
  • Toyota ads and theme are part of a campaign for the 2011 Scion tC

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Tags: Social Media Marketing, Marketing Strategy, Mobile Marketing, FourSquare

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