INFOGRAPHIC: Market Your Brand via SMS

Posted on Fri,Mar 02, 2012 @ 10:00 AM

From Text Marketer, here's an infographic with 11 suggestions for using SMS (text messaging) to attract or retain customers.

Source: Text Marketer Bulk SMS Services

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Tags: Marketing Strategy, Mobile Marketing, Infographic, SMS Marketing

INFOGRAPHIC: The 17 Rs of Mobile Marketing

Posted on Fri,Feb 17, 2012 @ 10:00 AM

From the Hubspot Blog, here's an infographic of advice for getting started with mobile marketing.

17 R's of Mobile Marketing Infographic

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Tags: Mobile Marketing, Smartphones, Infographic, SMS Marketing

INFOGRAPHIC: Mobile Marketing Sins

Posted on Fri,Feb 10, 2012 @ 10:00 AM

From Text Marketer, here's an infographic about mistakes to avoid when doing SMS marketing, in order to ensure maximum impact.

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Tags: Marketing Strategy, Mobile Marketing, Infographic, SMS Marketing

SLIDESHOW: Digital Marketing Trends 2012

Posted on Thu,Feb 09, 2012 @ 10:00 AM

From Janette Toral at the Business Review: Highlights and Foresights event, here's a presentation about the digital landscape for marketers in 2012.
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Tags: Social Media Marketing, Inbound Marketing, Marketing Strategy, Social Media Trends, Mobile Marketing

Marketing Trends of 2012

Posted on Tue,Jan 31, 2012 @ 10:00 AM

What will the year ahead hold for marketing professionals? From Jeff Bullas, here are his predictions for the top ten marketing trends of 2012.

Brand Presence Across Channels
Businesses will begin to coherently connect their marketing approach across the web, social media and other channels.

User-generated Content
Content that comes direct from the potential or existing customer is likely to grow in value.

Mobile Marketing
Companies will develop targeted, mobile-ready content and a willingness to adapt internal marketing processes.

Brands and Social Media Gap Closes
Social media is being taken seriously as a professional marketing tool and as a customer interaction tool.

The Value of Analytics
Businesses will look to clarify and streamline their marketing data and adapt their content according to live viewer response.

Marketing Personalized
Tailored content will be customized to the interests of a specific market.

Content Diversification
Along with personalized marketing, companies will present content focused on telling stories about their business.

Customer Recommendations
Smart businesses will integrate customer feedback and response into their marketing approach, as social media word-of-mouth continues to grow.

Influence Factor
The use of social media to influence users in the real world will gain momentum.

Video will be part of fresher and more user-focused forms of viral marketing.

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Tags: Social Media Marketing, Marketing Strategy, Mobile Marketing

Internet Marketing Statistics for 2012

Posted on Thu,Jan 26, 2012 @ 10:00 AM

Hubspot has published a list of 25 marketing statistics that emphasis the need for inbound marketing in 2012.

Here are ten of those stats:
  1. Internet users in the U.S. will expand to 239 million, representing 75.6% of the total population.
  2. Mobile Internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.
  3. Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011.
  4. Mobile shoppers will reach 72.8 million in 2012.
  5. About 2/3 of web users will use social networks in 2012.
  6. More than 90% of social network users will be on Facebook in 2012.
  7. 53.5% of the population and 70.8% of Internet users will watch online video in 2012.
  8. Smartphone video viewers will reach 51.2 million in 2012.
  9. 88.1% of US Internet users ages 14+ will browse or research products online in 2012.
  10. 83.9% of Internet researchers will make at least one purchase via the web during 2012

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Tags: Inbound Marketing, Facebook, Marketing Strategy, Mobile Marketing, Smartphones

Small Business Predictions for 2012

Posted on Thu,Dec 15, 2011 @ 10:00 AM

From Entrepreneur, here are ten predictions for the trends that will most affect small businesses in the coming year.

Volatility Ahead
Small businesses need to have flexibility in their long- and short-term plans as economic uncertainty continues to be a major issue.

"Right-time" Multichannel Marketing
New tools will help businesses analyze social media behavior and convert that data into tailored marketing campaigns.

More Cheap Online Ads
Low-cost channels like paid search and social media will be utilized more.

Customers in Charge
Customer polls on social media will involve customers directly in merchandise and marketing decisions.

Mobile Purchasing Grows
Businesses should optimize their websites for mobile phones as m-commerce doubled this year to $6.7 billion and is expected to quadruple again by 2015.

Credit Gets Easier
Capital will be easier to come by as underwriters continue to relax their standards.

Services Head Offshore
U.S.-based contractors will find their services in demand overseas.

Daily Deals Die Down
Expect fewer deal companies and fewer offers, as the space is over-saturated and many businesses lost money doing daily deals.

Retail-format Experimentation Picks Up
Retailers will try to make cheaper, smaller footprints work.

More Collaboration
Small businesses that can work with complementary businesses in their town or industry will be more likely to thrive.

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Tags: strategic marketing planning, Social Media Marketing, Marketing Strategy, Entrepreneurship, Mobile Marketing, Innovation, Local Business Marketing

INFOGRAPHIC: Black Friday Optimization

Posted on Thu,Nov 24, 2011 @ 10:00 AM

From Marketing Zeus, here's an infographic with statistics about and marketing tips for the weekend after Thanksgiving.

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Tags: Marketing Strategy, Social Media, Mobile Marketing, Infographic

INFOGRAPHIC: Inbound Marketing Budget Trends

Posted on Wed,Nov 16, 2011 @ 10:00 AM

More businesses are realizing that traditional marketing is no longer as effective as it once was. As a result, companies are moving to inbound marketing methods like social media, email marketing and search engine marketing. From 6S Marketing, here's an infographic showing how marketing budgets are changing to accommodate this trend.

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Tags: Social Media Marketing, Inbound Marketing, Search Engine Marketing, Marketing Strategy, Email Marketing, Mobile Marketing, Infographic

INFOGRAPHIC: Mobile Email Marketing

Posted on Wed,Oct 26, 2011 @ 10:00 AM

From e-Dialog, here's an infographic of statistics about mobile email usage and marketing.

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Tags: Marketing Strategy, Email Marketing, Mobile Marketing, Infographic

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