Search Term Glossary

Posted on Thu,Nov 08, 2012 @ 10:00 AM


You can't be successful in digital marketing if you don't know what you're talking about. Search Engine Journal has published a list and definitions of fifteen search-related terms that every business should understand, summarized below. For more in-depth definitions, see the original article.

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Tags: PPC, Conversions, Social Media Marketing, SEO, Search Engine Marketing

INFOGRAPHIC: Post-Penguin SEO Checklist

Posted on Mon,Sep 17, 2012 @ 10:00 AM

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Tags: Google, SEO, Search Engine Marketing

Are Search Engines and Users Seeing What You See?

Posted on Wed,Sep 05, 2012 @ 08:15 AM

With YouTube reporting a 25% increase in online video views over an eight month period, video is an amazing tool to educate and expand your audience, drive traffic to your site and increase sales.  The key is having unique content and understanding how to manage optimization for that content.  Optimizing your video content and making it visible will help you rank with search engines and users alike.    

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Tags: SEO, Search Engine Marketing

VIDEO: Keeping Abreast of Changes to Search Engine Algorithms

Posted on Thu,Aug 30, 2012 @ 10:00 AM


Google and Bing often make changes to their search engine algorithms which can affect the way a company's website turns up in search results. How does someone keep up with these changes that have the potential to negatively impact your SEO? From Entrepreneur.com, here's a video with Search Engine Land editor Danny Sullivan in which he recommends some useful resources.



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Tags: Google, Video, SEO, Search Engine Marketing, Bing

VIDEO: Organic Search Optimization

Posted on Tue,Aug 14, 2012 @ 10:00 AM


Search Engine Land editor Danny Sullivan gives a quick primer on how to get your website to rank higher in organic search (results based on relevance to search terms and phrases), in this video from Entrepreneur.com.

Organic Ranking Factors
  • Engaging Content
  • Correct Page Titles
  • Keyword Research
  • Request Backlinks
  • Active in Social Media



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Tags: Website Optimization, Video, SEO, Search Engine Marketing

Top SEO Blunders and How to Avoid Them

Posted on Tue,Aug 07, 2012 @ 02:27 PM

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Tags: Tips, SEO, Search Engine Marketing

VIDEO: Social Media Marketing vs. Search Engine Marketing

Posted on Tue,Jul 10, 2012 @ 10:00 AM


A few months ago, we posted an infographic created by MDG Advertising that compared the effectiveness and ROI of search marketing versus social media. Here's a video that summarizes that infographic.



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Tags: Social Media Marketing, Video, SEO, Search Engine Marketing

INFOGRAPHIC: An Easy Guide to SEO

Posted on Fri,Jun 29, 2012 @ 10:00 AM


Search engine optimization can move your site up in the rankings on search engine results pages, thus gaining visibility with online consumers. From Rise Interactive, here's an infographic guide to the in’s and out’s of search engine optimization.



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Tags: Website Optimization, Infographic, SEO, Search Engine Marketing

SEO vs. PPC: Which Is Best for You?

Posted on Thu,May 24, 2012 @ 10:00 AM


How best to boost traffic to your website? The two basic options are pay-per-click (PPC) advertising or search engine optimization (SEO). PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page. You pay a fee when viewers click on those ads. Alternatively, SEO is a means of building traffic by getting your site ranked high in natural search results. SEO best practices can take time to work, but provide free (other than your time investment), targeted traffic.

Deciding between the two approaches depends on your needs and budget. For fast traffic, consider PPC, if you also have the budget for it. If you have time, but little money, you'll need to implement an SEO program. From Entrepreneur.com, here are three questions to consider when deciding between PPC and SEO.

"How large is your website advertising budget?"
Start by setting a daily spending limit. IF you have no money for advertising, stick with free SEO. Otherwise, even with a small budget, consider investing in PPC. PPC offers:
  • Faster Testing - Websites should focus on achieving conversion. Improving conversion rates requires active testing of variables, and testing requires traffic.
  • Protection from SEO Algorithm Updates - Search engines regularly change/update their algorithms, which can lead to a formerly optimized site to drop in the rankings. PPC is immune to those changes.
Google Analytics can show you whether your conversions from PPC has a positive or negative ROI.

"How high are the average CPCs in your industry?"
Cost-per-click (CPC) is the fee that PPC platforms charge for a single keyword click, set by bidding. CPC can vary a great deal between industries. For high priced, highly competitive keywords, SEO is probably the best choice.

"How competitive are the SERPs in your niche?"
Search engine results pages (SERPs) can also be highly competitive. To estimate the level of competition, enter your keywords into the Google External Keyword Research Tool. In competitive industries, the results for your target keywords may be dominated by authority websites. Displacing them may be impossible without a significant investment of time and money, so it may make more sense to pay for traffic via PPC.

Keep in mind that PPC vs. SEO may not be an "either-or" choice. Find an optimal mix of the two for the best results.

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Tags: PPC, Keyword Research, CPC, SEO, Search Engine Marketing

VIDEO: SEO Mistakes

Posted on Tue,May 22, 2012 @ 10:00 AM


From Entrepreneur.com, here's a video with Search Engine Land editor-in-chief Danny Sullivan, in which he explains some search engine optimization no-nos including spamming, link purchasing and other  things not to do.



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Tags: Video, SEO, Search Engine Marketing

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