713-659-9667From Interactivity Marketing, here's an infographic with ten ways to improve your website's search engine rankings.
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From Interactivity Marketing, here's an infographic with ten ways to improve your website's search engine rankings.
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Tags: Website Optimization, Infographic, SEO, Search Engine Marketing
According to Search Engine Journal, at the very least, you should get your minimum viable search engine optimization (SEO) right and then move onto building your site. Beyond that, correctly implemented, "advanced" SEO techniques can really increase your traffic. Search Engine Journal has published a list of 24 SEO statistics to keep in mind when investing in your own SEO efforts. Here's a selection.
- 70% of the links search users click on are organic.
- 70-80% of users ignore the paid ads, focusing on the organic results.
- 75% of users never scroll past the first page of search results.
- Search and email are the top two Internet activities.
- Companies that blog have 434% more indexed pages, which generates more leads.
- Inbound leads cost 61% lower than outbound leads.
- SEO leads have a 14.6% close rate. Outbound leads have a 1.7% close rate.
- 79% of search engine users say they always/frequently click on the natural search results. 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.
- Google owns 65-70% of the search engine market share.
- Over 100 billion global searches are conducted each month.
- 83% of internet users use search.
- Mobile internet users will reach 113.9 million in 2012.
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From Indus Net, here's an infographic of what to expect when thinking about search engine optimization in the coming year.
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Tags: Website Optimization, Infographic, SEO, Search Engine Marketing
Both search marketing and social media are essential parts of an overall marketing strategy. From MDG Advertising, here's an infographic that compares the effectiveness and ROI of search marketing versus social media. The verdict: use both for maximum effect.
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Tags: Social Media Marketing, Infographic, SEO, Search Engine Marketing
According to Paul Gillin on the CMO Site, a lot of companies fail at the most basic level of digital marketing, search engine optimization (SEO). Here are five common SEO mistakes companies make, most of which can be rectified with small expenditures.
Poor or Nonexistent Keyword Strategy
SEO starts with having a list of 10-15 keywords you want to own. Focus on words customers might use to find you or problems they are trying to solve.
Bad Page Titles and Meta Descriptions
Page titles and descriptions play a big role in SEO. Use specifics when labeling. Include your keywords in descriptions. However, tagging your page with meta keywords may tip off competitors to your keyword strategy.
Squandered Media
Search engines can't make sense of media files unless you label them with an "alt" tag. Again, use your keywords You can also tag hyperlinks with your keywords.
PDFs from Hell
Search engines can read PDF files, but often, they haven't been properly titled or described. As with other Web pages, fill out the meta description fields.
Failure to Link
The more inbound links you have from quality sources, the better, so at the very least, link to your business website from other sites you control. You can create quality links from employee blogs, speaker bios and LinkedIn profiles. Reach out to your constituents and ask for links, and return the favor.
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Tags: Link Building, SEO, Search Engine Marketing
From SEO for Salesforce, here's an infographic guide to automating the search engine optimization process.
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Tags: Marketing Automation, Infographic, SEO, Search Engine Marketing
From Search Engine Journal, here's an infographic about how to optimize a website for search engines, in no more than 20 minutes.
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Tags: Website Optimization, Infographic, SEO, Search Engine Marketing
From DIYSEO, here's an infographic that demonstrates the value of search engine optimization by comparing its effectiveness to the effectiveness of pay-per-click.
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Tags: PPC, Paid Search, Infographic, SEO, Search Engine Marketing
More businesses are realizing that traditional marketing is no longer as effective as it once was. As a result, companies are moving to inbound marketing methods like social media, email marketing and search engine marketing. From 6S Marketing, here's an infographic showing how marketing budgets are changing to accommodate this trend.
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Tags: Inbound Marketing, Marketing Strategy, Social Media Marketing, Infographic, Mobile Marketing, Email Marketing, Search Engine Marketing
As defined by Google, black hat search engine optimization tactics are “unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.” From SEO.com, here's a horror movie themed infographic that shows why black hat tactics are bad for business.
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Tags: Infographic, SEO, Search Engine Marketing
