INFOGRAPHIC: Search Engine Comparison

Posted on Fri,Oct 21, 2011 @ 10:00 AM


From Search Engine Journal, here's an infographic that compares the three biggest players in the search engine market, Google, Yahoo and Bing.



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Tags: Search Engine Marketing, Google, Yahoo!, Bing, Infographic

INFOGRAPHIC: SEO Audit Checklist

Posted on Mon,Oct 03, 2011 @ 10:00 AM


From InMotion Hosting, here's a handy infographic for optimizing your website for better organic search rankings.



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Tags: SEO, Search Engine Marketing, Infographic

INFOGRAPHIC: Future SEO Trends

Posted on Wed,Sep 14, 2011 @ 10:00 AM


From CreatingYourselfAtTheTop.com, here's an infographic that shows what to expect with search engine marketing in the next few years.



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Tags: SEO, Search Engine Marketing, Infographic

INFOGRAPHIC: Future of Paid Search

Posted on Fri,Sep 09, 2011 @ 10:00 AM


From KISSMetrics, here's an infographic that shows the current state of paid search and where it's going.



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Tags: Search Engine Marketing, Marketing Strategy, Infographic, Paid Search

INFOGRAPHIC: The Search Engine Market

Posted on Mon,Aug 15, 2011 @ 10:00 AM


From MarketingZeus.com, here's an infographic that shows several market-share measures of the search engine market, as of the beginning of 2011.



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Tags: SEO, Search Engine Marketing, Google, Yahoo!, Bing, Infographic

On-page Optimization

Posted on Tue,Jul 12, 2011 @ 10:00 AM


Search engine optimization is far more complex than it was a decade ago. And on-page optimization forms an integral part of SEO. From BloggingPro, here are "Do's" and "Dont's" of on-page optimization.

DO's
  1. Using Images - Using images helps in optimization. Use a related image and include your keyword in the "alt" attribute.
  2. External Links - Don't us a large number of outbound links. However, outbound links to authority sites is helpful in rankings.
  3. Placement in H1 and Title Tags - Include your keyword in the single title and H1 tag. Limit the length of the title and H1 tags.
  4. Keyword Emphasis - Bold, italicize or underline the targeted keyword to add emphasis to the keyword in the eyes of search engines.
  5. Use of Meta Description - Do not leave the meta-description blank. Use it to address the targeted keyword.

DONT's
  1. Keyword Stuffing - Multiple repetitions may be seen as an attempt to manipulate rankings. You risk getting your site penalized by search engines.
  2. H1 Tags - An article should have a single (not multiple) H1 tag, ideally using your keyword.
  3. Meta Keywords - Meta keyword use has been devalued by search engines. They don't benefit the site in any way, and may allow competitors to find out the keywords you are targeting.
  4. Excessive Internal Links - Having some internal links is good, but too many dilute the authority of a given page.
  5. Avoid Multiple Page Title Elements - Don't use multiple page title elements on a single web-page.

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Tags: SEO, Search Engine Marketing, Content Marketing, Link Building

INFOGRAPHIC: Search Engine Marketing Success

Posted on Wed,Jun 08, 2011 @ 10:00 AM


From Plattform Higher Education, here's an infographic that explains ways to increase the effectiveness of your search engine marketing efforts.


Via: PlattForm Higher Education

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Tags: Social Media Marketing, SEO, Search Engine Marketing, Marketing Strategy, Infographic

INFOGRAPHIC: The History of Search

Posted on Thu,May 05, 2011 @ 10:00 AM


From SEO.com, here's an infographic detailing the history and market share of the major players in the search industry.



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Tags: SEO, Search Engine Marketing, Google, Yahoo!, Bing, Infographic

Yahoo and Bing to Allow Trademark Keywords

Posted on Mon,Feb 28, 2011 @ 09:00 AM


On March 3, Bing and Yahoo will allow the use of trademarked names as keywords in search ads. This is a change in policy, bringing them in line with Google, which has allowed trademark names for search ads since 2004. Google has won several legal battles over this practice, thus clearing the way for other search engines to engage in the practice.

From Microsoft Advertising:
“As of March 3rd, Microsoft will cease editorial investigations into complaints about trademarks used as keywords to trigger ads on Bing & Yahoo! Search in the United States and Canada. If there is concern that an advertiser may be using a trademark keyword inappropriately, the trademark owner should contact the advertiser directly.”

The concern of trademark holder is that a competitor will use trademarked terms to promote their own products. However, this quite sensibly allows retailers of multiple brands to use trademarked terms as keywords. Allowing advertisers to bid on trademarked keywords isn’t only profitable; it’s pro-consumer, since it allows searchers to immediately see deals from competing companies.

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Tags: Search Engine Marketing, Google, Yahoo!, Bing

Bing's New Toolbar

Posted on Fri,Feb 25, 2011 @ 10:00 AM


Bing has completely redesigned its toolbar, called the Bing Bar. It is intended to operate like a dashboard rather than a conventional toolbar. In addition to search, users can get lots of information via drop-down windows: news, weather, maps, email, etc. Users can obtain and interact with their Facebook feeds, for example, without going to the site.



Microsoft estimates that 12% of searches happen through toolbars, and that toolbar users are more engaged and loyal. Bing is part of their customer acquisition strategy. Bing also captures valuable clickstream data from toolbars (if permitted by users).

Currently, the Bing Bar only works on Windows machines running Internet Explorer 7 or later.

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Tags: Social Media Marketing, Search Engine Marketing, Marketing Strategy

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