InboxQ Moves Q&A to Twitter

Posted on Wed,Feb 23, 2011 @ 11:00 AM

InboxQ is a free browser plug-in that delivers a persistent stream of questions from Twitter by keyword and other factors. Those search results can be leveraged by businesses and brands looking to connect with customers (i.e. lead generation). A company can engage with potential customers by finding questions relevant to its core business and offering immediate answers via Twitter.

The founders of InboxQ realized that Twitter was more valuable in terms of user engagement than similar Google searches. They plan to offer premium access to analytics and data.

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Tags: Search Engine Marketing, Twitter, Lead Generation Software

Google Tweaks Search to Include Social Signals

Posted on Wed,Feb 23, 2011 @ 10:00 AM

Recent hires by Google indicates the company is trying to include social signals (like links shared by friends) into its search results. Also, Google is bringing social search results up from the bottom of the page.

Google already had a product that turned up results at the bottom of the page for users who had connected their Google and Twitter accounts. Those results will now be scattered into the regular results, provided the user is logged-in and the social result is deemed relevant. Google will now give higher ranking to URLs that are shared as links by friends on public sites like Twitter. Google will also allow users to link social services to their Google account by making that linkage not display on their public Google profiles.

Though some inside Google have indicated that social recommendation are important in search, others have indicated that social is a "just one...tiny signal."

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Tags: Search Engine Marketing, Google, Social Media

Integrating Email with Search Marketing

Posted on Wed,Feb 23, 2011 @ 09:00 AM

Forrester Research explains the benefits and strategies of integrating email with search, two to the most commonly used interactive channels. Doing so provides a simple, low-risk introduction to integrated marketing.

Why Integrate Email and Search?
  • 90% of marketers already use these tools.
  • In most firms, interactive is managed by one or a few colleagues, making planning easier.
  • Because email is cheap, coordinating email with search may improve overall cost efficiencies.
  • Messaging across channels reinforces the brand and provides a consistent experience.
How to Integrate Email and Search?
  • Use search and landing pages to drive email registration.
  • Use search data to learn customer intent and target email content accordingly.
  • Repurpose email newsletters into keyword-rich content to improve SEO.
  • Test the performance of offers in both channels can inform content decisions in the other.
  • Coordinate messaging in both channels. Time keyword buys with email messaging.
Lessons learned by tying together email and search will help interactive marketers integrate multiple channels and data sources.

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Tags: SEO, Search Engine Marketing, Marketing Strategy, Email Marketing

SEO Tips for Small Budgets

Posted on Wed,Feb 16, 2011 @ 10:00 AM

From, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down.
  • Find a Product - For most, this will be your company or your area of expertise.
  • Keyword Tools - Google has a host of free keyword tools.
  • Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80.
  • Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services.
  • Link Tracking - $20/month is reasonable
  • Analytics Tools - Google Analytics is free.
  • Rank Checking Tools - Free ones exist.
  • Build the Site - Wordpress is free.
  • Logos and Content - If you aren't a graphic designer, invest in a customized logo. Make sure you own the full rights if you do.
  • Promote the Site - Twitter, Facebook, forums, blogs, etc.
  • Time Cost - Most of the tools and steps above are free or low cost. Most of the cost will be in terms of your own time.

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Tags: Social Media Marketing, SEO, Search Engine Marketing

Blogging for SEO

Posted on Thu,Feb 10, 2011 @ 12:00 PM

You may be posting on your blog, but does anyone know about it? If not, then you aren't posting to your blog with search engine optimization in mind. Here are tips for doing that:
  • Topics must be relevant to your target audience and your company.
  • Topics should be educational and timely.
  • Link back to prior blog posts.
  • Tag posts with consistent keywords so that content is categorized and found.
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Tags: B2B Lead Generation, SEO, Search Engine Marketing

Free Guide: Optimize Your Website

Posted on Thu,May 27, 2010 @ 02:01 PM

Search Engine Optimization or SEO: The process of improving your website to rank higher in search engines results. 

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Tags: SEO, Search Engine Marketing, Website Optimization

Developing Your Keyword Strategy

Posted on Wed,May 26, 2010 @ 03:02 PM

Before you start any organic or paid search marketing program, you need to know which keywords you are targeting.  For our purposes, we will define keywords as what the searcher types into the search box.  This can be a single word or it might be a phrase. 

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Tags: SEO, Search Engine Marketing, Keyword Research

Search Marketing Basics - The 3 Types of Search Results

Posted on Tue,May 25, 2010 @ 05:31 PM

The Internet has dramatically changed the way people research purchases and buy products and services.  However, many people still believe that the Internet is only for ecommerce companies like 

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Tags: Local Business Marketing, PPC, Search Engine Marketing

Dissecting the Search Engine Results Page

Posted on Tue,May 25, 2010 @ 08:18 AM

This is a short post about search engine results pages (SERPs).  This is important because we have to remember that rankings by themselves are not the objective.  

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Tags: Google Local Search, PPC, Search Engine Marketing

Search Marketing Survey

Posted on Tue,Apr 13, 2010 @ 02:17 PM

For those wanting to keep up to date on the latest search marketing trends, you're invited to participate in the 7th Annual Search Marketing Benchmark Survey from Marketing Sherpa.  For your participation, you will get a copy of the executive summary and an invitation to a webinar highlighting the survey results. See invitation link below:

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Tags: Inbound Marketing, SEO, Search Engine Marketing, Website Promotion

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