713-659-9667From Simply Business, here's an infographic flowchart for business owners implementing a social media strategy.
Click image to open interactive version (via Simply Business).
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From Simply Business, here's an infographic flowchart for business owners implementing a social media strategy.
Click image to open interactive version (via Simply Business).
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Tags: Social Media Marketing, Social Media, Infographic, small business marketing
While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on Entrepreneur.com, here are some tips for SMBs struggling to make the bottom line.
Stop Being a Bank for Your Customers
Cash flow is important. Establish short-term or no-term payment rules for customers. Otherwise, you're loaning customers money, interest-free for 30, 60 or 75 days.
Start Collecting
Have a consistent collection strategy and process with an employee dedicated to it. Base your policies on the principle of clients keeping their word.
Prioritize Your Paying
Pay your most important vendors first, not the ones that complain the most.
Get Rid of Inventory
Businesses often tie up too much cash in inventory. Missing the occasional sale due to a lack of inventory is preferable to missing a rent payment due to lack of cash.
Add Value
Adding value to your products and services will allow you to mark up prices and be more profitable. Define a niche and exploit it.
Make the Web a Money-Generator
Dedicate time to create an online community of customers and potential customers using Facebook, Twitter, video, blogging and other social networks.
Think Outside Your History
If the business isn't performing well, you need to ignore what you were and reconsider what you want to be. Experiment with changing things and see what works. Reinvent and focus on profitability, not gross revenues.
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Tags: Marketing Strategy, Entrepreneurship, small business marketing, Small Business Trends, SMB Lead Generation
Chris Brogan gives advice about how small companies can use social networks to reach customers in this video from Entreprenuer.com.
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Tags: Social Media Marketing, Entrepreneurship, Startup, small business marketing, Video
From CreditDonkey, here's an infographic about how social media has become critical for small businesses to succeed.
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Tags: Social Media Marketing, Social Media, Infographic, small business marketing, Small Business Trends, Social Media Trends
From Flowtown, here's an infographic that explains the basics of social media and provides some tips to help small businesses start participating.
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Tags: Social Media Marketing, Twitter, Social Media, Facebook, Google, Infographic, YouTube, small business marketing
From Intuit's Small Business Surveys, here's an infographic review of small businesses in 2011, and an optimistic outlook for 2012.
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Tags: Marketing Strategy, Infographic, small business marketing
From KISSmetrics, here's an infographic that demonstrates how social media drives brick and mortar success.
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Tags: Location-based Marketing, Marketing Strategy, Social Media Marketing, Twitter, Facebook, Groupon, Infographic, small business marketing
Cyber Monday, the first Monday after thanksgiving, was a term coined by Shop.org to describe the trend of increased online sales on that day. From YouNeverLose.com, here's an infographic that looks at the statistics of Cyber Monday.
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Tags: Marketing Strategy, Infographic, small business marketing, Website Marketing
From CreditDonkey, here's an infographic that shows how important social media is to the success of small businesses.
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Tags: Social Media Marketing, Social Media, Infographic, small business marketing, small business Internet Marketing
From Postling and Mashable, here's an infographic of how small businesses manage social media. Twitter and Facebook are overwhelmingly the main modes of engagement.
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Tags: Social Media Marketing, Twitter, Facebook, Infographic, small business marketing
