VIDEO: Small Business Growth

Posted on Tue,Sep 25, 2012 @ 10:00 AM

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Tags: Video, Entrepreneurship, small business marketing, Startup, Small Business Trends

VIDEO: Gaining Customers without Ads

Posted on Tue,Sep 11, 2012 @ 10:00 AM


From Entreprenuer.com, here's a video interview with a small business owner who describes how she built a customer base with little in the way of a marketing budget.



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Tags: Social Media Marketing, Marketing Strategy, Video, Advertising, small business marketing

INFOGRAPHIC: Small Business Success with Social Marketing

Posted on Wed,Aug 08, 2012 @ 10:00 AM


Engagement marketing is getting your fans and followers to interact with you to help drive word-of-mouth recommendations. Many small businesses are using engagement marketing, and having success, without realizing it. From Constant Contact, here's an infographic about small businesses' perception of social media marketing, and their real successes.


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Tags: Social Media Marketing, Facebook, Metrics, small business marketing, Engagement

INFOGRAPHIC: Competing with Big Brands

Posted on Fri,Jul 13, 2012 @ 10:00 AM


Social media and inbound marketing techniques make it possible for small businesses to compete with and succeed against Fortune companies. From Cox Business, here's an infographic about how the little guys stay ahead of their larger competition.



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Tags: SMB Lead Generation, Inbound Marketing, Infographic, small business marketing

Promoting Brand Awareness for a Small Business

Posted on Thu,Jun 21, 2012 @ 10:00 AM


Building a brand is about defining for the public who your company is and what sets you apart from your competition. With the rise of digital media, there are more ways than ever to promote your brand. The Savvy B2B Marketing blog has provided 25 economic ideas for brand building. Here are some highlights.
  1. Be Authentic
  2. Be Unique - What sets you apart?
  3. Be Consistent
  4. Choose a Memorable Name - Interesting but simple.
  5. Invest in a Quality Logo Design
  6. Attend Community Events
  7. Know How to Introduce Yourself - Prepare a short elevator pitch.
  8. Comment on Other Blogs - Leaving thoughtful responses can get you noticed.
  9. Promote Others
  10. Guest Post
  11. Create a Strong Website
  12. Use SEO
  13. Create a Branded Facebook Page
  14. Create a Branded Twitter Page
  15. Work Social Networks
  16. Create Unified Marketing Materials - Deliver the same message across all media.
  17. Use Key Colors Consistently - Choose two or three colors and use them consistently.
  18. Use Key Fonts Consistently
  19. Avoid Hard Selling - Don't over-promote.
  20. Send Out Press Releases
  21. Get Interviewed
  22. Showcase Your Work
  23. Answer Questions - Contribute to Q & A sections online.
  24. Be a Speaker
  25. Track Your Online Presence - Set up Google Alerts to track your brand.

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Tags: Social Media Marketing, Marketing Strategy, small business marketing, Branding, Brand Awareness

INFOGRAPHIC: What Does Social Media Success Mean to Your Business?

Posted on Fri,Jun 01, 2012 @ 10:00 AM


From Pagemodo, here's an infographic that shows how small business owners feel about social media and how small businesses measure what they perceive as success.



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Tags: Metrics, small business marketing, small business Internet Marketing, Small Business Trends

INFOGRAPHIC: Getting to the ROI of Social Media

Posted on Mon,May 28, 2012 @ 10:00 AM


Social media marketing has become a more and more popular marketing channel for small businesses. So far, traffic, leads, and conversion rates have been the only measurable ROI of social media. From Pagemodo, here's an infographic that shows it is possible to tie an actual dollar amount to the progress of a social media campaign.



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Tags: Social Media Marketing, Infographic, ROI, small business marketing

INFOGRAPHIC: Small Business and Social Media

Posted on Fri,Mar 09, 2012 @ 10:00 AM


Social media has become an essential marketing tool for businesses of all sizes. From Intuit, here's an infographic about how small businesses are attracting new business with social media, despite not always employing the best tactics.



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Tags: Social Media Marketing, Social Media, Infographic, small business marketing, Small Business Trends

INFOGRAPHIC: Modes of Marketing

Posted on Wed,Mar 07, 2012 @ 10:00 AM


From SearchEnabler, here's an infographic that weighs the merits of online vs. offline marketing for start-ups and small businesses.



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Tags: Inbound Marketing, Entrepreneurship, Infographic, small business marketing, Startup, Outbound Marketing

VIDEO: Joining the Conversation on Twitter

Posted on Tue,Feb 28, 2012 @ 10:00 AM


From Entrepreneur.com, here's a video of Jason Falls, CEO of Social Media Explorer, explaining the benefits of Twitter, and how entrepreneurs can get started with it.



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Tags: Social Media Marketing, Twitter, Video, Entrepreneurship, small business marketing, Startup

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