INFOGRAPHIC: Mobile Payments

Posted on Fri,Jul 15, 2011 @ 10:00 AM

From, here's an infographic map that shows how smartphones may replace credit cards.

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Tags: Mobile Marketing, Smartphones, Infographic, NFC

INFOGRAPHIC: Does Your Business Need a Mobile Application?

Posted on Fri,May 13, 2011 @ 10:00 AM

From, here's an infographic that looks into whether your business should build a mobile app, or whether a mobile website makes more sense.

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Tags: Social Media Marketing, Mobile Marketing, Smartphones, Infographic

Mobile Technology for Marketing

Posted on Tue,Apr 26, 2011 @ 10:00 AM

Joe Marcallini on the Hubspot Blog gives suggestions on how to best include mobile technology in your marketing plans.

"Mobile Friendly Website"
By 2013, more people will access the Web via phones than via computers. Optimize your website for mobile.

"SMS (Text) Alerts/Reminders"
Useful for opt-in alerts and reminders. Banks already use SMS to alert customers of balances. Retail stores can alert customers about product discounts or availability.

"SMS Voting/Polling"
SMS polling is already used by television shows like American Idol. Businesses could poll users about products and services.

"Mobile Commerce"
Customers use their phones to compare prices with competitors. 60% of consumers are already making purchases via their phones. Consumers will be able to purchase directly from retailers using near field communication enabled phones.

"Mobile Applications"
Apps can provide product and account information. Users prefer applications to web based interactions.

"Mobile Coupons"
Scannable coupons on phones can be delivered through search advertising, mobile apps, email or mobile websites.

"SMS Rewards and short codes"
Companies reward mobile customers with short codes found on billboards, radio, television, print publications.

"QR Codes"
Similar to UPC codes, the information in QR codes can be used for things like sending a text, making a call or going to a website. Link customers to promotions or additional information.

"Mobile Search Advertising"
Google Places provides mobile search results that can include ratings, prices and coupons.

"Location Based Services (LBS) Marketing"
Apps that allow users to "check in" to businesses can also be used for coupons, discounts and rewards.

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Tags: Social Media Marketing, Marketing Strategy, Mobile Marketing, Smartphones

Mobile Payments Are Expanding

Posted on Thu,Mar 31, 2011 @ 09:00 AM

Keith Dawson at the CMO Site, writes about the coming, dramatic increase in mobile payments. One study estimated the the mobile payment market could reach $618 billion by 2016. Currently, credit card companies, banks, software companies and mobile device manufacturers are all looking to carve a large slice of that market.

Visa recently announced the creation of a PayPal competitor tied to Visa accounts, intended to bolster its credit card business. American Express also announced a PayPal competitor, not tied to any card, and aimed at replacing cash, check and credit card payments with a new form of digital payment.

Near-Field Communication (NFC) has a technology intended to make smartphones into digital wallets, able to make payments at retailer receivers. Both Apple and Google have looked into incorporating an NFC chip in their phones. Apple would likely take a portion of the transaction fees whereas Google would profit from associated advertising.

These new transactions via smartphone, along with location-based information, means marketers will have much more data about customers and the sales process.

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Tags: Social Media Trends, Mobile Marketing, Smartphones

INFOGRAPHIC: Mobile Marketing

Posted on Wed,Mar 30, 2011 @ 10:00 AM

Mobile phones have supplanted computers for many users, and marketers need to understand how to reach those customers. From the Microsoft Tag blog, here's an infographic showing the current state of mobile marketing.

  • 75% of the world's 4 billion mobile phones are SMS enabled, and 27% are considered smartphones
  • Mobile Internet use is expected to eclipse desktop Internet use by 2014
  • Half of all local searches are done on mobile devices
  • 86% of mobile Internet users do so while watching TV
  • Americans average 2.7 hours a day socializing on mobile devices
  • 91% of mobile Internet access is to socialize
  • Over one third of Facebook users use Facebook Mobile
  • 50% of Twitter users use Twitter Mobile
  • The most active group in mobile socialization is women from 35 to 54

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Tags: Social Media Trends, Mobile Marketing, Smartphones

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