INFOGRAPHIC: Engagement Marketing

Posted on Mon,Oct 08, 2012 @ 10:00 AM

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Tags: Social Media Marketing, Word of Mouth Marketing, Infographic, small business marketing, Engagement

INFOGRAPHIC: Business Guide to Pinterest

Posted on Fri,Oct 05, 2012 @ 10:00 AM

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Tags: Social Media Marketing, Infographic, Pinterest

INFOGRAPHIC: Personal vs. Professional Social Networks

Posted on Wed,Oct 03, 2012 @ 10:00 AM

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Tags: Social Media Marketing, B2B Marketing, LinkedIn, Instagram

INFOGRAPHIC: Where to Spend for Online Advertising

Posted on Mon,Oct 01, 2012 @ 10:00 AM

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Tags: Social Media Marketing, Marketing Strategy, Advertising, Online Ads

INFOGRAPHIC: Performing a Social Audit

Posted on Fri,Sep 28, 2012 @ 10:00 AM

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Tags: Social Media Marketing, Twitter, Facebook, Social Media Trends, Infographic

VIDEO: Gaining Customers without Ads

Posted on Tue,Sep 11, 2012 @ 10:00 AM

From, here's a video interview with a small business owner who describes how she built a customer base with little in the way of a marketing budget.

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Tags: Social Media Marketing, Marketing Strategy, Video, Advertising, small business marketing

INFOGRAPHIC: Why Invest in Social Media Marketing?

Posted on Fri,Sep 07, 2012 @ 10:00 AM

Every week, 5.3 billion pieces of content are shared on Facebook. Social media is an easy, fast and cheap way to promote your business. From Socialkia, here's an infographic that shows why social media is so important and effective for marketers.

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Tags: Social Media Marketing, Marketing Strategy, Infographic

Statistics That Indicate the Future of Marketing

Posted on Tue,Aug 28, 2012 @ 10:00 AM

Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed.

Social Media and Social Lead Nurturing Stats
  • Failure to respond via social channels can lead to up to a 15% increase in churn rate
  • 75% of B2B companies do not measure or quantify social media engagement
  • 84% of B2B marketers use some form of social media

Personalization, Relevancy and Dynamic Content Stats
  • Personalized emails improve click-through rates by 14%, and conversion rates by 10%
  • 80% of mobile internet users prefer locally relevant ads
  • 62% of adults under 34 are willing to share their location to get more relevant content

Email Marketing and Automation Stats
  • 59% of B2B marketers say email is the most effective channel for generating revenue
  • 61% of marketing companies plan to increase their email marketing efforts in the next year
  • A 50% increase in the adoption of marketing automation technology is expected by 2015

Marketing Analytics and Integration Stats
  • 8% of marketing budgets are spent on analytics, and expected to increase by 60% in the next three years

Mobile Marketing and App Stats
  • Mobile commerce will account for 24.4% of overall e-commerce revenues by the end of 2017
  • 45% of US businesses are conducting some form of mobile marketing
  • 47% of marketing companies plan to increase mobile application efforts in the next year

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Tags: Social Media Marketing, Marketing Strategy, Mobile Marketing, Marketing Trends

Infographics ROI

Posted on Thu,Aug 23, 2012 @ 10:00 AM

Some believe that the creation/publication of marketing content like infographics helps a brand via "engagement". Others believe that content marketing should be measurable and show a proven return on investment (ROI). Measuring the real value of infographics probably lies somewhere in between. You need to be able to justify the internal and external value of infographics as a communication tool, but not every marketing and communication initiative that adds value to an organization can be unequivocally connected to revenue.

Social Media Explorer suggests a way to measure VOI (value of infographics) through a combination of tangible and intangible metrics.

Tangible Metrics
  • Awareness - indications of the exposure you infographics receive across different digital channels
    • Inbound Links - Use Google Analytics to measure links back to your infographics. Back links will also show what types of people and sites publish your content.
    • Page Views - Google Analytics will also measure pageviews and unique views.
    • Searches - Measure how many people are finding your infographics by using specific keywords. Pay attention to the number of searches, and refine your keyword optimization.
    • SEO Ranking - Measure the pagerank of your infographics on major search engines such as Google and Bing.
    • Subscribers -  Measure blog subscribers (RSS and email), email subscribers, and followers on social networks such as Twitter, Facebook and LinkedIn.
  • Engagement - indications of how involved your audience is with your infographic content
    • Average Time on Page - How long do visitors stay on the infographic web page?
    • Comments - Track number of contents and tone.
    • Social Sharing - Measure tweets and mentions on Twitter and shares on Facebook, LinkedIn and Google+.

Intangible Benefits
  • External
    • Building Relationships - Content publication and promotion provides opportunities to develop relationships with influential individuals, media and organizations.
    • Credibility - Publishing relevant, educational infographics helps establish thought leadership with your audience.
    • Experience with Your Brand - Content creates the opportunity for positive interactions and experiences with your brand.
  • Internal
    • Communication - The accessibility and viral nature of infographics give them the potential to be spread across your organization and expand internal debate and dialogue.
    • Corporate Pride - Infographics and other content that gets widely shared can become a point of pride for the organization.
    • Decision-making - Infographics speed up information consumption and understanding, resulting in incrementally quicker decisions.
    • Learning - Infographics can educate employees by making complex information easier to understand.

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Tags: Social Media Marketing, Metrics, Content Marketing, Infographics

INFOGRAPHIC: Growing Your Social Media Presence

Posted on Mon,Aug 20, 2012 @ 10:00 AM

Marketers measure social media ROI in several ways:
  • Followers/Fans
  • Website Traffic
  • Social Mention
  • Lead Generation
  • Sales
But most CEOs think only in terms of sales. From InventHelp, here's an infographic about how to convert follower data into sales figures, and how to grow your followers.

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Tags: Social Media Marketing, Twitter, Facebook, Metrics, Infographic

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